Beyond Prediction: Econometric Data Science for Measuring True Business Impact

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Econometric methodologies model counterfactual consequences upfront so that an analyst can predict what would happen without intervention.
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Econometric methodologies model counterfactual consequences upfront so that an analyst can predict what would happen without intervention. This is crucial for determining actual ROI and avoiding misallocation of resources. Econometric data science provides the resources to deliver on this challenge.