Beyond Metrics: Emotions in Modern Media & Advertising

Welcome to "Making Different Happen," hosted by Koen Smeets, co-founder of ReMotive. In this series, we delve into the reasons why individuals and businesses strive to create change, what innovative strategies they employ, and how they maintain a competitive edge in rapidly evolving environments. Our guest today is Ian Forrester, founder and CEO of David. Ian's company is renowned for its focus on understanding the emotional impact of creative advertising and content, utilizing advanced AI technology to predict outcomes based on emotional responses. Join us as we explore how David harnesses the power of emotions to drive business impact and create memorable brand experiences.