Beyond Emotion vs. Function: How Decision Science Is Reshaping Modern Marketing | Dr. Nika Kabiri

What if everything you thought about marketing messaging—emotional vs. functional—wasn’t just incomplete, but flat-out misleading? In this eye-opening episode of the Marketing Boost Solutions Podcast, we welcome Dr. Nika Kabiri, a trailblazing decision science expert with over two decades of experience helping the world’s top brands make smarter, sharper decisions. From Amazon to Microsoft, PepsiCo to Zillow, Nika has guided marketing teams through the most complex consumer behavior challenges—and now she’s here to shift your perspective.Dr. Kabiri takes us beyond the tired messaging debate and into the world of decision science, revealing how consumers actually make choices—and why marketers often miss the mark. She shares insights from her groundbreaking new white paper that disrupts the status quo, offering a more dynamic, evidence-based framework for crafting truly persuasive messaging. If you're ready to level up your influence, align your strategies with how people really think, and drive marketing results that matter—don’t miss this transformative conversation.Connect with Dr. Nika KabiriWebsite: http://www.sparkconsumerinsights.com/Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how: https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab