Beyond Compliance: Accounting That Actually Supports Business Growth (ft. Enver Kannur)

In this episode, Tom Griffiths is joined by Enver Kannur, Partner at Accounting Direct Plus (ADPL), a London-based firm of chartered certified accountants supporting owner-managed businesses across the service sector.

Enver explains how ADPL goes beyond traditional compliance work to act as a strategic partner for its clients. Rather than focusing solely on accounts and tax filings, the firm positions itself as a “signpost” for business owners—connecting them with the right specialists when challenges arise, whether that involves cash flow management, funding, ESG requirements, insurance, or exit planning. This collaborative, network-led approach allows clients to access broader expertise without relying on a single adviser for everything.

The conversation explores the typical challenges business owners face before working with ADPL. Enver highlights poor communication as one of the most common frustrations, with many clients struggling to reach their accountant or get timely answers as their businesses grow. He also discusses how some firms outgrow their original accountants and need a more proactive, commercially minded adviser who can support them at the next stage of growth.

A key theme of the episode is cash flow. Enver and Tom discuss why many accountants don’t actively manage cash flow unless it is explicitly agreed, and how ADPL offers tiered service levels—from basic compliance to hands-on, ongoing financial support. Enver stresses that while not all clients initially want this level of involvement, early intervention is often critical to avoiding serious financial issues later on.

The episode also touches on preparing businesses for sale, with Enver explaining how accountants can add significant value if owners involve them early enough. By addressing potential due diligence issues in advance, businesses can be better positioned for a smoother and more successful exit.

The discussion concludes with Enver’s perspective on recent economic uncertainty, why 2025 proved challenging for many businesses, and why he remains cautiously optimistic about improved conditions heading into 2026—reinforcing the importance of communication, planning, and proactive financial management.

Contact Enver here: https://uk.linkedin.com/in/enver-cavit-kannur-fcca-b182736