Episodios

  • "The Game-Changing Tools Every Facility Manager Needs" with Sean DeVore * BCWA S10:E1
    Dec 8 2025
    If you’re tired of chasing results that never show up, maybe it’s time to rethink what “effective” commercial floor care really looks like. In this episode, you will be able to: Discover proven commercial cleaning techniques that boost floor cleanliness and save you time. Learn why entryway mats play a crucial role in protecting your floors from dirt and damage. Master simple maintenance tips that keep luxury vinyl flooring looking fresh and lasting longer. Explore how transitioning from VCT to LVT in schools can improve durability and reduce upkeep costs. Discover the benefits of using oscillating machines for faster, more effective floor cleaning. My special guest is Sean DeVore. With decades of experience in the commercial flooring world, Sean DeVore brings a practical, real-world perspective to every conversation about floor care. As a commercial mill representative for Mannington Commercial, Sean’s career has taken him through bustling cities like Chicago and down to the Southeast, working alongside contractors, facility managers, and manufacturers. He’s not just familiar with the latest trends in flooring—he’s been right in the thick of industry changes, from the rise of luxury vinyl tile to the steady shift away from traditional VCT. Sean is known for breaking down technical details into everyday language, making it easier for anyone to understand the “why” behind proper maintenance and product choices. Whether it’s keeping high-traffic school hallways clean or understanding what makes a floor last, Sean’s got the kind of experience that turns challenges into straightforward solutions. Learn more by contacting Sean directly: Sean.DeVore@mannington.com MANNINGTON COMMERCIAL: https://www.manningtoncommercial.com/ The key moments in this episode are: 00:00:00 - Essential Floor Maintenance Steps for Commercial Cleaning 00:05:00 - The Decline of VCT and Rise of LVT/LVP Flooring 00:08:50 - Growing Trends and Variations in Synthetic Flooring Options 00:10:40 - Advanced Manufacturing and Durable Wear Layers in LVT Flooring 00:14:30 - Educating Maintenance Staff on New Flooring Care Practices 00:15:45 - Optimizing School Custodial Efficiency with Better Tools 00:19:21 - Clarifying Floor Maintenance: Pads vs. Brushes for LVT Flooring 00:22:14 - Selecting Efficient Floor Cleaning Machines for Modern School Facilities 00:24:40 - Best Practices for Pad Usage and Maintenance in Floor Cleaning 00:25:55 - Rubber Flooring Care: Break-In Procedures and Proper Chemical Use 00:28:58 - Challenges and Misconceptions in LVT Floor Finishes and Maintenance 00:30:30 - Real-World Floor Cleaning Troubleshooting and Effective Solutions 00:32:43 - Importance of Walk-Off Mats and Sand Control in Floor Longevity 00:37:19 - The Role of Management and Training in Effective Floor Maintenance 00:40:33 - Industry Trends and Product Innovations in Flooring for 2026 00:42:21 - Challenges and Growth in Epoxy Floor Installations 00:43:23 - Polished Concrete Versus Traditional Flooring Options 00:43:47 - Personal Projects and Approaching Retirement Reflections 00:44:55 - Importance of Manufacturer Support for Flooring Care 00:45:37 - Closing Remarks and Encouragement for a Positive Flooring Journey OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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    46 m
  • Performance-Driven Culture in the Age of AI with Mikey Anderson * BCWA S9:E16
    Dec 4 2025

    What if the biggest thing holding your company back isn’t your strategy, your tech stack, or even your people—but a simple four-sentence exercise that almost every leadership team gets wrong?

    We uncovered a pattern that could change how you think about growth, culture, and AI—and it’s probably not what you expect.

    Want to know the one leadership blind spot that could be costing you results (and why it’s the first thing we fix before implementing anything new)?

    Stick around, because this might flip your approach to performance on its head.

    In this episode, you will be able to:

    • Discover how building a performance-driven company culture can unlock untapped potential and accelerate your team's success.

    • Explore ways to implement AI in organizational operations that transform efficiency without overwhelming your workforce.

    • Master strategies for successful mergers and acquisitions that ensure smooth transitions and maximize value.

    • Uncover proven tactics for expanding into new markets that drive sustainable business growth and competitive advantage.

    • Enhance internal communication to boost team alignment and create a more connected, productive workplace.

    My special guest is Mickey Andersen.

    Mickey Andersen brings a refreshing, real-world approach to company growth and culture. With a rich background working with businesses ranging from $20 million to $300 million, Mickey has tackled everything from marketing to mergers and acquisitions, and even transforming internal teams.

    After spending years in the trenches of a major consulting and BPO firm, Mickey has seen firsthand how success isn’t just about strategy or numbers—it’s about getting people truly aligned and communicating clearly.

    Mickey’s knack for pinpointing where companies get stuck, especially when it comes to leadership and internal communication, makes him a go-to for organizations aiming to turn culture into a competitive advantage.

    Whether working with cleaning organizations or tech-driven teams, Mickey’s down-to-earth style and experience in building performance-driven systems help leaders cut through the noise and get everyone rowing in the same direction.

    Get more information from Mickey via her website: https://loyaltyops.com/

    Connect with Mickey via email: mickey@loyaltyops.com

    The key moments in this episode are: 00:00:00 - Introduction to Organizational Growth and People Challenges 00:02:24 - Mickey Andersen’s Career Journey and Consulting Experience 00:04:50 - Evolving From Marketing to Organizational Performance Systems 00:07:30 - Leadership Alignment as the Foundation of Company Culture 00:12:00 - Operationalizing Core Values with Clear Communication and Behaviors 00:14:09 - Aligning Leadership Behaviors for Effective Internal Communication 00:15:27 - Defining Core Values and Behaviors to Drive Teamwork 00:18:24 - Mission Command and Empowering Decision-Making in Organizations 00:23:21 - The Critical Role of People Alignment Before AI Integration 00:26:30 - The User-Dependent Nature of AI and Its Impact on Culture 00:28:10 - Embracing AI to Enhance Workplace Efficiency 00:30:10 - Building a Performance-Driven Company Culture 00:32:12 - Leveraging Resources and Tools for AI Readiness 00:34:14 - Personal Stories and Work-Life Balance Insights 00:36:37 - Future Growth and Strategic Partnerships

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    41 m
  • The 3-Step Google Formula for Attracting More Cleaning Service Customers with Gabe Bustos * BCWA S9:E15
    Dec 1 2025
    Do you wish your phone would ring off the hook with local customers who actually want your cleaning services? Imagine being the go-to business everyone in your neighborhood trusts for sparkling homes and raving five-star reviews. I’ve got a super simple DIY path that can get you on Google’s radar, boost your reputation, and fill your calendar—all without blowing hours or cash on a marketing “guru.” Stick around, because I’m about to break down exactly how you can make your cleaning business the obvious choice for folks nearby, and why a little niche focus might just be your secret sauce. In this episode, you will be able to: Discover how setting up a Google Business Profile can instantly boost your cleaning service’s local visibility and attract more customers. Uncover the secret to getting glowing Google reviews that turn curious locals into loyal clients for your cleaning business. Learn why Local Services Ads might be the game-changer your cleaning company needs to dominate your local market. Explore marketing strategies tailored specifically for home service businesses that drive steady leads and keep your schedule full. Understand the power of niche targeting in cleaning business marketing to stand out from the crowd and attract the right customers. Gabe Bustos is one of the Founders of Hector Home Services Marketing, a no-BS lead generation agency built to help home service businesses book more jobs, take control of their marketing, and grow with confidence. Before starting Hector, Gabe had run three businesses of his own and watched them all fail for one common reason: poor marketing. You can have great services, but if you can’t reliably generate sales, it’s over. That lesson lit a fire, and he became obsessed with mastering digital marketing strategies that deliver consistent ROI. Today, Gabe and the Hector team help home service contractors grow through local SEO and digital advertising, bringing in the highest-quality leads at the lowest possible cost — so they can get back to doing what they do best: providing amazing service and keeping local communities safe and happy. Visit Hector Home Services Marketing here. Email for Gabe: gabe@hectorhomeservicesmarketing.com The key moments in this episode are: 00:00:00 - Efficient Local Service Ads Setup for Cleaning Businesses 00:03:13 - Introduction to Home Service Marketing with Gabe Bustos 00:05:41 - Optimizing Your Google Business Profile for Local Cleaning Services 00:09:20 - The Critical Role of Google Reviews in Attracting Local Cleaning Clients 00:11:38 - Utilizing QR Codes and In-Person Requests to Boost Review Collection 00:12:48 - Effective Strategies to Request Customer Reviews 00:14:45 - Leveraging Google Local Service Ads for Lead Generation 00:15:35 - Optimizing Google Business Profiles for Local Visibility 00:18:26 - Time Investment and Cost to Build a Google Marketing Foundation 00:20:23 - When to Hire Marketing Experts and Budget Considerations 00:24:19 - Preparing Infrastructure for Effective Cleaning Business Marketing 00:25:30 - Importance of Prompt Lead Response in Local Cleaning Services 00:27:34 - Prioritizing Google for Local Cleaning Business Marketing 00:31:35 - Targeting Ideal Cleaning Customers and Crafting Effective Ads 00:36:36 - Merging Commercial and Residential Cleaning Markets Through Strategic Marketing 00:37:50 - The Importance of Niche Focus in Cleaning Businesses 00:40:07 - Challenges and Standards in Short-Term Rental Cleaning 00:41:52 - Cultural Perspectives on Retirement and Asset Management in Argentina 00:45:36 - Personal Travel Experiences and Language Barriers 00:48:58 - Upcoming Life Changes and Future Plans 00:50:32 - Pre-Order Details for "Janitor Katt" Ebook Launch 00:50:57 - Accessing Podcast Resources and Show Notes 00:51:11 - Planning Future Podcast Episodes with Gabe Bustos 00:51:48 - New Year Marketing Energy and Audience Engagement 00:52:04 - Closing Remarks and Audience Appreciation OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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    53 m
  • RIcardo Buffara * Why Training and AI are Game Changers for Scaling a Cleaning Business in 2026 * BCWA S10:E2
    Nov 20 2025

    Did you ever think a cleaning business could teach you more about surviving unexpected situations than a martial arts dojo?

    From dodging run-ins with police to figuring out how AI and robots might be your next team members, this episode is packed with the kind of stories that make you rethink what it means to launch—and grow—a commercial cleaning company.

    But the biggest surprise? It’s not about shiny tech or overnight success. It’s about the one thing nearly everyone overlooks, and it just might be the key to making your business bulletproof.

    Curious what it is? Stick around…

    In this episode, you will be able to:

    • Discover how starting a commercial cleaning business can open doors to steady income and long-term success with the right approach.

    • Uncover the surprising benefits of robotic cleaning technology that can boost efficiency and reduce labor costs like never before.

    • Learn proven growth strategies that can take your cleaning company from a small startup to a thriving enterprise.

    • Understand why investing in thorough training can transform your cleaning team’s performance and client satisfaction.

    • Explore how adapting to AI in janitorial services can future-proof your business and keep you ahead of the competition.

    My special guest is Ricardo Buffara.

    Ricardo Buffara brings nearly two decades of hands-on experience in the commercial cleaning industry, starting his journey after moving from Brazil to San Diego in 2009.

    Originally planning just a short stay to learn English, Ricardo quickly found his entrepreneurial spirit kicking in and launched his own cleaning company, navigating everything from learning the language to understanding local business culture.

    With a background in running businesses since the age of 18, he’s built a thriving operation focused on commercial clients, grown organically through word of mouth and strong company culture.

    Ricardo’s team is known for its reliability and trust, and he’s passionate about training, efficiency, and adapting to new technology—always looking for better ways to serve clients and support his staff.

    His story highlights the value of resilience, adaptability, and genuine connection in building a successful cleaning business.

    Visit SD Janitor here: https://www.sdjanitor.com/

    Connect with Ricardo via email: operations@sdjanitor.com

    The key moments in this episode are: 00:00:00 - Introduction and Background of Ricardo Buffara 00:05:00 - Starting and Growing a Commercial Cleaning Business in the U.S. 00:08:00 - Building a Workforce and Company Culture with Mexican Employees 00:11:00 - Unexpected Challenges and Importance of Safety Training in Commercial Cleaning 00:14:30 - Emphasizing Health and Safety in the Cleaning Industry 00:16:33 - The Impact of AI on Local Business Operations and Customer Interactions 00:19:00 - Practical AI Examples and Challenges in Business Problem Solving 00:22:01 - Leveraging AI for Competitive Intelligence and Industry Insights 00:24:24 - Business Growth and Client Niching Strategies in the Cleaning Industry 00:27:55 - Future of Robotics and Automation in Commercial Cleaning 00:32:52 - Advancements in Cleaning Technology and Robotics Adoption 00:34:18 - Business Growth and Scaling Cleaning Operations in 2026 00:36:09 - Ambitious Growth Targets and Operational Expansion 00:37:06 - Personal Goals and Life Balance Beyond Cleaning 00:41:18 - Closing Thoughts: The Journey Ahead for Ricardo Buffara

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    43 m
  • Proven Strategies for Healthier, Safer Environments with Claudia Goddiess * BCWA S9:E14
    Oct 23 2025
    What if the biggest threat to your cleaning business wasn’t a missed spot or a broken machine—but something hidden right under your nose every day? In this episode, Claudia and Dave spill the real behind-the-scenes challenges that even seasoned pros rarely talk about. From the unexpected chaos of a roof leak to why “clean” doesn’t always smell the way you think, and the surprising legal risks lurking in your janitor’s closet, you’ll hear truths that might just change the way you run your operation. But here’s the kicker: there’s one simple, overlooked strategy that could save you more than just money. Wondering what it is? Stick around and get ready to rethink everything you thought you knew about the cleaning game… Email for Claudia: cgoddiess@apex-building-services.com Contact Claudia on LinkedIn here: https://www.linkedin.com/in/claudia-cardona-apex/ The key moments in this episode are: 00:00:00 - Handling Roof Leaks and Water Remediation in Commercial Cleaning 00:04:00 - Challenges and Solutions for Large-Scale Water Damage Cleanup 00:07:00 - Importance of Certified Water Restoration Training and Partnerships 00:09:00 - Empowering Minority and Women-Owned Businesses in Cleaning Industry 00:12:00 - Running a Cleaning Business Beyond Cleaning Tasks 00:15:14 - Evaluating Equipment Value: Cost vs. Longevity in Cleaning Machines 00:17:44 - Transitioning to Lithium Batteries for Cleaning Equipment Efficiency 00:19:19 - Industry Resistance to Change and Embracing Modern Cleaning Tools 00:24:22 - Prioritizing Worker Safety and Consistency in Cleaning Operations 00:27:57 - Chemical Safety Protocols and Worker Rights in Janitorial Services 00:29:19 - Employee Discipline and Liability in Cleaning Services 00:31:24 - Clean Room Protocols and Liability Clarifications 00:34:03 - Seasonal Cleaning Challenges and School Sanitation 00:38:46 - Proper Cleaning Techniques and Avoiding Cross-Contamination 00:41:47 - Entrepreneurial Responsibilities and Training in the Cleaning Industry 00:43:48 - Planning Winter Travel and Family Visits 00:44:33 - Recent Trip Highlights: Quick Visit to Colombia 00:45:39 - Financial Realities of Living Abroad 00:46:08 - Closing Thoughts and Listener Engagement 00:47:34 - Podcast Wrap-Up and Motivational Reminder OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning Apex Building Services
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    48 m
  • 92% of Home Cleaning Leads Start With Google * Gabe Bustos * BCWA S9:E13
    Oct 13 2025
    Ever heard these myths about getting leads for your home cleaning business? Myth #1: You need to be everywhere on social media to get found. Myth #2: Only big cleaning companies can compete on Google. Myth #3: Google reviews don’t really matter unless you have hundreds. I’m about to spill the truth behind these beliefs—and trust me, it’s not what you think. Stick around, because I’ll break down what really works (and what’s just hype)! Gabe Bustos is one of the Founders of Hector Home Services Marketing, a no-BS lead generation agency built to help home service businesses book more jobs, take control of their marketing, and grow with confidence. Before starting Hector, Gabe had run three businesses of his own and watched them all fail for one common reason: poor marketing. You can have great services, but if you can’t reliably generate sales, it’s over. That lesson lit a fire, and he became obsessed with mastering digital marketing strategies that deliver consistent ROI. Today, Gabe and the Hector team help home service contractors grow through local SEO and digital advertising, bringing in the highest-quality leads at the lowest possible cost — so they can get back to doing what they do best: providing amazing service and keeping local communities safe and happy. Visit Hector Home Services Marketing here. Email for Gabe: gabe@hectorhomeservicesmarketing.com The key moments in this episode are: 00:00:00 - Introduction to Beyond Clean with Ace and Guest Gabe Bustos 00:02:40 - Gabe Bustos Explains Marketing Challenges for Home Cleaning Businesses 00:07:00 - The Importance of Google Business Profile for Local Cleaning Companies 00:10:15 - Prioritizing Google Over Social Media for Cleaning Business Marketing 00:11:45 - How to Optimize Your Google Business Profile for Maximum Visibility 00:12:52 - Understanding Keywords and Key Phrases for Local SEO 00:15:22 - Prioritizing Location Over General Educational Content 00:18:00 - Leveraging AI Tools Like ChatGPT for SEO Optimization 00:22:11 - Building a Strong Foundation with a Complete Google Business Profile 00:23:31 - The Critical Role of Business Location in Local SEO Success 00:26:09 - The Critical Role of Google Reviews in Local Business Visibility 00:28:18 - Best Practices for Responding to Positive and Negative Reviews 00:33:20 - Effective Strategies to Collect Google Reviews On the Spot 00:36:10 - Establishing a Strong Google Business Profile Before Paid Marketing 00:38:15 - Overcoming the Fear of Asking for Reviews Through Customer Engagement 00:38:57 - Effective Strategies for Encouraging Customer Reviews 00:41:30 - The Critical Role of Reviews and Team Incentives 00:42:11 - Leveraging Local Services Ads for Risk-Free Lead Generation 00:44:11 - Essential Online Foundations: Profiles, Reviews, and Ads Before Expanding 00:45:16 - When to Scale Marketing Efforts and Seek Expert Help 00:51:40 - Gabe Bustos Announces Upcoming Wedding and Family Plans 00:52:19 - Continuing the Conversation on Marketing Investment Strategies 00:52:56 - Integrating Home Cleaning Services with Expert Marketing Advice 00:53:38 - Planning Future Podcast Episodes and Expanding Topics 00:54:20 - Closing Thoughts on Personal Growth and Positive Journeys OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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    54 m
  • Real Stories, Career Pivots & the Power of Authenticity with Jerry Bauer BCWA S9:E12
    Sep 23 2025
    Myth #1: You need to be a tech whiz to start a cleaning podcast. Myth #2: Floor care in nursing homes is all about using the fanciest products. Myth #3: Switching jobs in the cleaning biz is a sign you’re failing. Trust me, the real story is way more interesting—stick around and I’ll share what actually works (and it’s not what you think). Jerry Bauer has over eight years of professional experience working with Chem Station of Boston, where he specializes in providing chemical solutions for the food processing and brewing industries across New England. Originally from the Midwest, Jerry previously focused on the hospitality sector before transitioning into his current role. His background includes extensive work with nursing homes, where he gained firsthand knowledge of effective floor care techniques and the challenges of facility maintenance. J His career reflects a practical understanding of both the technical and interpersonal aspects of the cleaning industry, making him a credible source on topics ranging from chemical applications to career growth within the sector. Email Jerry here: jbauer5307@yahoo.com Connect with Jerry on LinkedIn: https://www.linkedin.com/in/jerry-bauer-596b627/ Want to listen to his podcast, "Cleaning Processes" https://www.podpage.com/cleaning-processes-with-jerry/ You can hear Jerry on his first podcast with us here back in August of 2021. https://beyondcleanwithace.podbean.com/e/bcwa-s5e22-jerry-bauer-on-the-value-of-value/ The key moments in this episode are: 00:00:00 - Introduction and Podcasting Journey with Jerry Bauer 00:08:33 - Early Career Insights and Industry Evolution 00:11:48 - The Value of Hands-On Training in Floor Care Education 00:12:25 - Memorable Floor Care Demo Challenges 00:14:19 - Building Trust and Honest Communication in Client Relationships 00:15:07 - Early Janitorial Sales Techniques and the Influence of Link Cruise Camp 00:18:44 - Modern Janitorial Industry Success and the Value of Experience 00:19:23 - Evolution of Sales Training from Traditional to Digital 00:20:55 - Writing “Beyond Clean”: Memoirs of a Janitorial Career 00:25:14 - Life Lessons from Working in Manhattan and Embracing Change 00:29:21 - Discovering Iconic Vermont Photography Spots and the Value of Pausing 00:31:18 - Unique Access and Experiences in the Cleaning Industry 00:33:21 - The Cleaning Industry’s Vital Role and Growth Potential 00:35:33 - Podcasting Journey and Community Impact in Cleaning 00:40:45 - Upcoming Book and Sharing Personal Industry Stories 00:44:05 - Unexpected Challenges and Lessons in Customer Service 00:45:35 - Embracing Humor and Storytelling in the Cleaning Industry 00:46:21 - Balancing Personal and Professional Goals 00:46:56 - Prioritizing Health and Wellness as We Age 00:48:22 - Inspiring Positive and Proactive Journeys OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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    49 m
  • The Hidden Power of Employee Satisfaction in Scaling Your Cleaning Business with Charlie Ramshaw & Rob Thomas * BCWA S9:E11
    Sep 17 2025
    If you're feeling frustrated that despite offering competitive pay and running endless hiring ads, your best cleaners keep leaving and clients are slow to trust your team, then you are not alone! If you've put in long hours training new hires, only to watch them walk out the door before they ever become part of the “family,” then you are not alone! Charlie Ramshaw is the owner of RamClean, a business he launched from his parents’ basement back in 2013. With a knack for turning challenging moments into opportunities, Charlie grew his company from just four employees to a team of 375 spread across five states, pushing close to $15 million in revenue. He has weathered significant industry changes, including the rollercoaster of the COVID era, by staying adaptable and maintaining a strong focus on people. Charlie’s experience scaling a cleaning company gives him firsthand insight into building and leading a workforce that sticks around—he knows the value of treating employees well. He understands the day-to-day realities cleaning business owners face. His journey demonstrates that hard work, empathy, and a willingness to take calculated risks can truly pay off in this industry. Visit RamClean here Connect with Charlie Ramshaw on LinkedIn Connect with Rob Thomas on LinkedIn Read the CleanLink Article on Restrooms The key moments in this episode are: 00:00:00 - Charlie Ramshaw’s Entrepreneurial Journey from Basement Startup to Cleaning Industry Growth 00:04:34 - Navigating Growth and Challenges During the COVID-19 Pandemic 00:06:42 - Rob Thomas’s Role in Driving Marketing and Lead Generation at Ram Clean 00:09:26 - Overcoming Scaling Challenges and Leadership Lessons in Cleaning Services 00:11:06 - Integrating Marketing, Sales, and Operations for Sustainable Business Success 00:13:33 - Building Long-Term Cleaning Service Partnerships with Customer-Centric Solutions 00:14:22 - The Impact of Clean Restrooms on Customer Satisfaction and Loyalty 00:17:10 - The Value of W2 Employees Over Subcontractors in Cleaning Services 00:21:13 - Authentic Marketing Through Real Photos and Transparent Brand Storytelling 00:25:07 - Strategic Growth and Technology Integration in Multi-State Cleaning Operations 00:27:56 - Leveraging Real-Time Data and Scaling Janitorial Services 00:28:44 - Managing Operations and Human Challenges in Multi-State Cleaning Businesses 00:30:19 - Tackling High Employee Turnover in the Cleaning Industry 00:33:13 - The Impact of Certification and Training on Hiring Quality Cleaners 00:38:04 - Elevating the Janitorial Trade Through Competitive Pay and Industry Partnerships 00:40:32 - Managing Customer Expectations and Business Growth in Facility Services 00:42:40 - Simplifying Business Operations through Specialization and Leadership 00:47:35 - Navigating Post-Covid Industry Changes and Adapting to Market Challenges 00:48:49 - Proven Strategies for Long-Term Lead Generation and Customer Retention 00:52:20 - Personal Goals and Balancing Business Growth with Life Aspirations 00:54:13 - Personal Plans and Milestones with Charlie Ramshaw, Rob Thomas, and Dave Thompson 00:54:27 - Podcast Follow-Up and Visual Updates from Guests 00:54:34 - Reflecting on Ram Clean’s Journey and Success Stories 00:55:07 - Future Aspirations and Unique Personal Goals of Guests 00:55:20 - Encouraging Positive, Healthy Journeys and Audience Engagement OUR WEBSITES ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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    56 m