Ever felt lost in the sea of "better"? In a world obsessed with improvement, it's easy to forget the power of being different. Join us as we sit down with branding expert Sally Hogshead, author of the groundbreaking book, “Different is Better Than Better." Discover why being different is the key to standing out, attracting your ideal clients, and achieving remarkable success.

Key Takeaways:
1. The Power of Being Different: Learn why being different is the new better and how it can help you achieve success in a crowded marketplace.
2. Identifying Your Unique Value Proposition: Discover how to identify your unique value proposition and use it to differentiate yourself from the competition.
3. The Importance of Proprietary Content: Learn why creating proprietary content is essential for building a successful brand.
4. The Power of Personal Branding: Understand why personal branding is more important than ever and how to build a strong personal brand.
5. The Importance of Subtraction: Learn how to simplify your business and focus on the things that matter most.

Don't just be another face in the crowd. Tune in now and discover the power of being different!

Connect with Sally Hogshead:

Fascinate Test: www.howtofascinate.com Code: LeanMarketing

Website: https://sallyhogshead.com/

Proprietary Research: https://sallyhogshead.com/her-research/
Fascinate: How to Make Your Brand Impossible to Resist Book: t.ly/ccXcF

LinkedIn: https://www.linkedin.com/in/sallyhogshead/

YouTube: https://www.youtube.com/user/SallyHogshead

X: https://x.com/sallyhogshead

Instagram: https://www.instagram.com/sallyhogshead/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/lea