Better Together: Customer Marketing & Demand Generation

On this episode of The CustomerX Files, Alison is joined by Joe Kevens, Director of Demand Generation at PartnerStack.  Most agree that there are things that just go better together: peanut butter and jelly, Bert & Ernie, and yes, customer marketers and demand generation professionals. Yet, even though part of the same team, different goals and areas of focus often leave demand generation professionals and customer marketers out of sync. Joe & Alison discuss how we can bridge this gap and improve/inspire collaboration, better alignment, and they air some typical grievances between the two groups along the way - in the spirit of problem solving and collaboration, of course.