Welcome to Episode 12 of Better Car Washing Everywhere, where we deliver real, practical insights for car wash professionals and anyone who's genuinely curious about the car wash industry.

In this episode, hosts Matt DeWolf, Jordan O'Day, and Fransua Perez tackle one of the industry's most critical metrics: capture rates. What exactly is a capture rate? Why should it keep you up at night? And more importantly, are you measuring it correctly?

The Wash Rescue team brings their extensive hands-on experience from managing and consulting car washes nationwide to break down not just how to calculate capture rates, but what those numbers actually mean for your bottom line. They dive deep into proven membership sign-up strategies, the art of customer qualification, and the science of building retention that lasts.

Whether you're looking to grow your member base, drive more action at your site, or transform one-time retail customers into loyal subscribers, this episode delivers the roadmap. No gimmicks, no shortcuts—just battle-tested strategies that work.

Get ready for actionable insights, real-world case studies, and practical tweaks that can dramatically impact your wash's profitability. This is the conversation that'll help you capture more value from every customer who drives through your gates.

Welcome to another episode of Better Car Washing Everywhere, the go-to podcast for car wash professionals and the car-wash curious. In today's episode, hosts Matt DeWolf and Fransua Perez are joined by Jordan O'Day from Wash Rescue to tackle one of the most pressing challenges in the industry: staffing.

If you've ever wondered how many people you really need to run a successful car wash, how to spot staffing blind spots, or how to build a strong team culture that goes beyond just filling positions, this episode is for you. The conversation dives deep into strategies for recruitment, the impact of staffing shortages on customer experience and business performance, and the critical importance of always being proactive - not reactive - when it comes to hiring.

Expect practical insights on crafting a solid hiring plan, developing your employees, and building a work environment people want to stick around for. Whether you're running a single site or looking to scale up, you'll find valuable advice on fostering leadership from within, creatively sourcing your next team members, and aligning employee experience with customer satisfaction.

So grab your headphones and get ready for a transparent, actionable conversation on solving staffing woes and setting your car wash operation up for lasting success.

Welcome back to Better Car Washing Everywhere! In this episode, host Matt DeWolf is joined by Fransua Perez and Jordan O’Day of Wash Rescue to dive into one of the hottest topics in the car wash industry: competition. As new car washes pop up and established giants move in, independent operators are feeling the pressure—should they be worried? Is their local market becoming oversaturated, or can competition actually be a good thing?

Matt, Fransua, and Jordan offer insights from their years in the industry, sharing real-world stories, data-backed guidance, and actionable strategies for thriving alongside new rivals. From adapting your services to standing out with top-tier customer experience, they unpack what it really takes to not just survive but flourish as the industry continues to grow and evolve. Whether you’re a seasoned operator or just car wash curious, this episode is packed with advice on building resilience, leveraging your strengths, and future-proofing your business.

Tune in for an honest, energetic conversation about fear, opportunity, and what it means to compete—and win—in today’s car wash landscape!