Best of PR 360: Gini Dietrich of Spin Sucks

On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.

Key Takeaways:

- The Spin Sucks story

- Why thought leaders should be bold

- Why Gini loves AI

Episode Timeline:

2:40 How to come up with podcast ideas

4:00 Why is Taylor Swift a great marketer?

5:40 How Spin Sucks grew from a blog to a movement

7:40 Why ethics is the backbone of Spin Sucks

9:50 How to define results with a client

11:00 The PESO model

13:50 The importance of creating authority and trust

14:40 Gini on thought leadership

17:40 Gini's thoughts on AI

This episode’s guest:

· Gini Dietrich on LinkedIn

· The Spin Sucks website

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