Best Practices for Implementing a Location-Based Marketing Strategy in 2025

In the final episode of our three-part series, we explore how today’s top retailers are leveraging location-based marketing to drive real results. As customer expectations shift toward personalization and immediacy, brands that localize their strategies are seeing the biggest wins. In this episode, we’ll cover:

• What location-based marketing really means in 2025—and why it matters more than ever
• How leading businesses are using location data to boost engagement, conversions, and customer loyalty
• Best practices for implementing your own strategy, from pilot programs to full-scale rollout

Join Pamela DeLoatch as she sits down with Nick Patrick (CEO & Co-Founder, Radar) and Scott Perry (VP of Strategic Marketing, Worldwide Golf Shops) for a forward-looking conversation on what’s working—and what’s next.