Bennett Maxwell - Deeper Than Dough: Building Wealth Without Sacrificing Your Mental Health

SEASON: 6 EPISODE: 1

Episode Overview:

Welcome to Becoming Preferred, the podcast for entrepreneurs and business leaders dedicated to building a life of purpose and prosperity. Today, we have a guest whose journey proves that the most valuable lessons are often learned in the fire. My guest is Bennett Maxwell, a serial entrepreneur who went from door-to-door selling to building a nationwide franchise empire with Dirty Dough. He's a master of turning adversity into a competitive advantage, navigating a high-profile legal battle that ultimately propelled his brand into the national spotlight.

But his story is more than just business. Bennett is an advocate for mental health and believes that true success is about building a business that supports your life, not consumes it. Today, we're talking about how he built a franchise system from the ground up, the critical mindset shifts required for explosive growth, and why he’s now focused on helping other entrepreneurs find their path to financial freedom. Get ready to learn the business playbook from a man who's seen it all. Join me for my conversation with Bennett Maxwell.

Guest Bio:

Bennett Maxwell is an entrepreneur and investor that likes to move fast and grow with other like-minded leaders.

Bennett is a serial entrepreneur, franchise mentor and mental‑health advocate. After exiting multiple companies (including Dirty Dough Cookies), Bennett now helps aspiring entrepreneurs build wealth through franchising while staying mentally resilient.

Resource Links:

• Website: https://bennettmaxwell.com/
• Product Link: https://bennettmaxwell.com/franchise/

Insight Gold Timestamps:

03:31 I had purchased Dirty Dough with the intent of franchising it

05:54  Even working within an organization, you can still be an intrapreneur

07:19 T he emotion's typically attached with the journey rather than the destination

09:22 A lot of people  are chasing the thing that's going to fix their life

12:21  I've contemplated bankruptcy more days than I want to admit

14:39  I hired really good advisors that had been in the game

17:40  I guess the new mission statement is freedom from constant thought to live a life of ease and gratitude

22:46  I've always been able to do what I need to do whenever I need to do it

25:58  I couldn't fully enjoy it because I could never be present

29:54  Tell everybody what you're doing and try to find really good advisors

34:10 What are your goals?

35:54  it's really hard, I think to start something, because you just don't know what you don't know

38:29 Your website bennettmaxwell.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/

Twitter: https://x.com/bennettmaxwell0?lang=en

TikTok: https://www.tiktok.com/@bennettmaxwell35

YouTube: https://www.youtube.com/channel/UCyho7xB9vJbK7lsYCKz0iYw

Instagram: