Ben Kinning on Building Scalable Sales Teams for Small Businesses, Sales Training That Sticks & the Sales-Marketing Gap

In this episode, we sit down with Ben Kinning—fractional sales leader, trainer, and owner of Sales Geek Denver/Northeast—to explore what it takes to grow a high-performing sales team without burning out the founder.

Ben shares:

✅ How to build and train a sales team that can scale without losing your voice or values

✅ 70% of salespeople—and over 90% of business owners—have never received formal sales training

✅ The expensive mistake businesses make by investing in marketing without matching it with sales infrastructure

If you’re a founder juggling sales yourself—or a growing company ready to add effective salespeople—this conversation is packed with wisdom, real-life stories, and low-risk strategies for doing it right.