Being in the Trenches With Chris Annakin - Why Real Coaching Requires Human Connection

In this episode, Keegan sits down with Chris, GMC's Head of Performance and one of his oldest friends. Chris shares his powerful journey from professional rugby to recovery, and why his dad's story became the catalyst for his work at GMC.

They explore the real coaching principles that create lasting transformation: meeting clients where they're at, empathy over perfection, and the power of being "in the trenches" alongside the people you're helping. Chris opens up about his own sobriety, how to recognise mental health challenges in clients, and why isolation is often the biggest roadblock to progress.

If you're struggling, have tried everything, or feel like you're stuck, this episode offers practical wisdom on small, consistent steps and why the right community changes everything.

A must-listen for anyone ready to do the real work.