Behind the scenes with a food justice entrepreneur: Growing 870% during COVID-19 (with Ricardo Rocha)

On this episode of Uncharted Territory, we interview Ricardo Rocha, Founder of Bondadosa, on how to lead and manage a team that grew 870% during COVID-19.

Ricardo talks about how everything broke, his approach to management, his approach to hiring, and how leaders need to practice self-forgiveness while everything changes around them.

Bondadosa's mission is to advance food justice and create an equitable, sustainable food system. Ricardo is Bondadosa's Founder and CEO. He has steered the company from its beginning when they were delivering food on tricycles to a state-wide food distribution company. 

Bondadosa participated in Uncharted's Food Access Accelerator in 2017.