Behind the Scenes: A Conversation with RAE CEO Larry Westergard

In this conversation, Larry Westergard, CEO of the REALTORS® Association of Edmonton, shares his journey from being a REALTOR® to leading the association. He discusses the challenges and misconceptions about REALTORS®, the importance of trust in real estate transactions and the association's role in supporting its members and consumers. Larry also provides insights into the current real estate market trends and reflects on what makes a house a home.

Takeaways

• Larry Westergaard transitioned from a realtor to CEO of the Realtors Association of Edmonton.
• His journey into real estate was influenced by his father's advice.
• Realtors often face misconceptions about their profession being monolithic.
• Each realtor operates as an individual business, not just part of a larger entity.
• Trust is crucial in real estate transactions, as it's often the largest financial decision for consumers.
• The Realtors Association provides a central point for compliance with rules and ethics.
• Professionalism in real estate involves both skill and ethical behavior.
• The current market is shifting towards a more balanced state.
• Understanding local markets is essential for realtors and consumers alike.
• A home is defined by the presence of loved ones, not just the physical space.

Website:
https://realtorsofedmonton.com/

Email:
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