Behind the Posts Podcast Por Liam Hussell & Tess Hussell arte de portada

Behind the Posts

Behind the Posts

De: Liam Hussell & Tess Hussell
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Behind the Posts is a behind-the-scenes look at what it’s really like running a social media agency.

Hosted by Liam and Tess from Hussell Up, each episode blends practical social media education with honest conversations about client work, agency life, and the lessons you only learn by doing the job every day.

We talk about what actually works on social media, what doesn’t, and why. From managing real client accounts and adapting to platform changes, to building an agency as a partnership and figuring things out along the way.
No pretending everything runs smoothly.

© 2026 Behind the Posts
Economía Marketing Marketing y Ventas
Episodios
  • Why We Only Take 2 New Clients a Month
    Mar 17 2026

    Most social media agencies struggle to maintain quality when onboarding too many clients. Liam and Tess reveal their counterintuitive approach: limiting onboarding to just two new clients per month. This isn’t about scarcity for its own sake, it's a strategic move that boosts client retention, elevates content quality, and ensures a personalised service even as their team grows.

    In this episode, they break down why quality beats quantity every time. You'll discover how a rigorous onboarding process, a clear cap on new clients, and strategic client selection create a more sustainable, profitable business. They share behind-the-scenes insights on managing multiple packages; from essentials to signature clients, and highlight the importance of patience, alignment, and deliberate decision-making.

    Want to see what we’re building behind the scenes?

    Website
    https://www.hussellup.co.uk

    Follow us on socials

    Instagram. https://www.instagram.com/hussellupsocial/

    Facebook. https://www.facebook.com/hussellupsocial

    LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/

    TikTok. https://www.tiktok.com/@hussellupsocial

    Youtube. https://www.youtube.com/@Hussellupsocial




    Más Menos
    14 m
  • Steal Your Audience’s Questions, Using Answer The Public
    Mar 10 2026

    Unlock the secret weapon top marketers are using to craft content that actually gets found - without spending hours guessing what your audience is searching for. If you're tired of creating content in the dark and want a proven shortcut to relevance, this episode reveals how Answer the Public can transform your strategy in minutes.

    Imagine knowing exactly what your ideal customers are typing into Google, Instagram, TikTok, and even Amazon. Liam and Tess break down how this powerful tool surfaces high-volume search questions, trending hashtags, and seasonal ideas that keep your content fresh and highly targeted. They share real-life examples, from niche business sectors to broad industries, showing you how to leverage search data for blog posts, social reels, FAQs, and ads. Plus, they explore how this insight helps you stay ahead of trends, craft relevant seasonal campaigns, and avoid pointless scrolling.

    Want to see what we’re building behind the scenes?

    Website
    https://www.hussellup.co.uk

    Follow us on socials

    Instagram. https://www.instagram.com/hussellupsocial/

    Facebook. https://www.facebook.com/hussellupsocial

    LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/

    TikTok. https://www.tiktok.com/@hussellupsocial

    Youtube. https://www.youtube.com/@Hussellupsocial

    Más Menos
    11 m
  • The Content Bottleneck no one talks about
    Mar 3 2026

    Organising your content is an essential practice that can significantly enhance your team's efficiency and creativity. By implementing a consistent folder structure, using clear naming conventions, regularly auditing your files, utilising tags, and training your team, you can create a streamlined workflow that benefits everyone. Don’t let clutter hold you back and start organising your content today!

    Want to see what we’re building behind the scenes?

    Website
    https://www.hussellup.co.uk

    Follow us on socials

    Instagram. https://www.instagram.com/hussellupsocial/

    Facebook. https://www.facebook.com/hussellupsocial

    LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/

    TikTok. https://www.tiktok.com/@hussellupsocial

    Youtube. https://www.youtube.com/@Hussellupsocial

    Más Menos
    13 m
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