On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-measuring-influencer-marketing-efforts-people-s-bid-buy-tiktok-meta-shuts-workplace

© 2024 EMARKETER

Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com.

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-may

© 2024 EMARKETER

Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: advertising@emarketer.com.

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-around-world-how-regulators-forcing-social-media-platforms-think-of-kids

© 2024 EMARKETER

Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.