Behind the Mic — 5 Years of the Behavioral Economics in Marketing Podcast | Behavioral Economics in Marketing Podcast

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is.

Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the story of how this podcast came to be, what it’s grown into, and what I’ve learned along the way.

If you’ve ever wondered how a marketer with a master’s in economics ended up podcasting about behavioral science — without ever having listened to a podcast before — this episode is for you.

I’ll share the story of how it started, what almost stopped it, what kept it going, and the surprising ways it’s grown — including being used in learning platforms around the world, now reaching audiences in 73 countries and translated into 15 languages.

Whether you’ve been listening since the early days or just found your way here, I’m so glad you’re part of this journey. Let’s kick off Season 10 with a look at where we’ve been — and a hint at what’s ahead.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism