Behind the Golf Brand Podcast with Paul Liberatore Podcast Por Paul Liberatore arte de portada

Behind the Golf Brand Podcast with Paul Liberatore

Behind the Golf Brand Podcast with Paul Liberatore

De: Paul Liberatore
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It’s like playing a round of golf with some of the most interesting innovators and entrepreneurs and listening to the stories behind their success.


Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their brands. I find it intriguing when people are vulnerable and honest about their struggles and successes. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf.


So come join me on my quest to find the stories Behind the Brand.

© 2025 Behind the Golf Brand Podcast with Paul Liberatore
Ciencias Sociales Economía Gestión y Liderazgo Golf Liderazgo
Episodios
  • #143 - Pins & Aces: Nicklaus Mertz & Liam Johnson
    Jun 9 2025

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    Pins & Aces is a dynamic and innovative golf accessories and apparel brand founded in 2017 by Nicklaus Mertz and Jonathan Major. The company emerged from a shared passion for golf and a desire to revolutionize the game with stylish, functional, and high-quality products. Headquartered in Arvada, Colorado, Pins & Aces has grown rapidly from a small online venture into an international brand known for its bold designs and unique approach to golf gear.

    The company initially gained traction by addressing a gap in the market for creative and durable driver headcovers. Their early designs featured state flags and patriotic themes, which resonated with golfers seeking personalized accessories. Since then, Pins & Aces has expanded its offerings to include colorful polo shirts, pullovers, gloves, towels, golf bags, and quirky items like beer sleeves and magnetic speakers. Their products emphasize self-expression on the course while maintaining top-tier craftsmanship and functionality.

    Pins & Aces thrives on innovation, regularly launching limited-edition collaborations with popular franchises like SpongeBob SquarePants and South Park. In 2024, they acquired Edel Golf, a renowned custom-fitting golf club company, further diversifying their portfolio to include premium equipment alongside accessories.

    The brand’s direct-to-consumer model has been pivotal to its success, with 80% of sales occurring online. However, Pins & Aces also boasts wholesale accounts with major retailers like Golf Galaxy and PGA Tour Superstore. As their popularity grows internationally, particularly in Japan and South Korea, Pins & Aces continues to redefine golf culture for a younger, more diverse audience.


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    38 m
  • #142 - Sqairz Golf Shoes: Bob Winskowicz (founder)
    Jun 2 2025

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    Sqairz Golf Shoes, founded in 2019 by Bob Winskowicz, are a groundbreaking innovation in golf footwear designed to enhance performance through balance, stability, and swing speed. The idea for Sqairz originated on a New England driving range, where Winskowicz noticed improved stability while wearing square-toed dress shoes. This realization led to years of research into biomechanics, ground force reaction, and foot movement, culminating in the creation of Sqairz golf shoes.

    The defining feature of Sqairz shoes is their patented square toe design, which provides golfers with more room for their toes to sit naturally and improves balance by increasing ground contact area. This wider base under the ball of the foot enhances stability during swings, optimizing energy transfer and boosting accuracy and distance. Independent tests have shown that wearing Sqairz shoes can increase swing speed by up to 2.9 mph, translating into additional yardage.

    Sqairz shoes prioritize comfort, performance, and style. They feature waterproof materials for durability, breathable designs for comfort, and innovative "Sta-Put" laces that remain tied throughout a round of golf.

    Endorsed by PGA Tour legends like Sir Nick Faldo and John Daly, Sqairz has gained credibility as a performance-driven brand. The company is expanding its technology into other sports while maintaining its commitment to revolutionizing golf footwear with science-backed innovation.


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    42 m
  • #141 - MNML Golf: Sam Goulden
    May 26 2025

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    MNML Golf, founded in 2020 by Sam Goulden, emerged as a revolutionary brand in the golf industry with a focus on innovation, sustainability, and minimalism. The company’s mission is to create high-quality, functional golf products while prioritizing environmental responsibility. Goulden, a former college golfer and golf instructor with over 20 years of experience, conceptualized MNML Golf after being inspired by a sticker in an Indonesian bathroom. This moment sparked the idea for a modern golf bag brand that would blend utility and simplicity with cutting-edge technology.

    MNML Golf bags are known for their lightweight design, durable construction using recycled materials, and eco-friendly features. For instance, the MR1 model incorporates recycled ripstop fabric made from 40 plastic bottles and includes innovative elements such as magnetic closures, solar-powered phone chargers, Bluetooth speakers, and thermal-lined cooler pockets. These features cater to the needs of modern golfers while reducing environmental impact. The bags are designed to be minimalist yet functional, offering a sleek aesthetic and practical storage solutions.

    The company also emphasizes sustainability through initiatives like its trade-it-forward program. Customers can trade in old golf bags for discounts on MNML products, which are then refurbished and donated to underserved junior golfers. MNML Golf has already contributed hundreds of bags to youth programs.

    Operating from its headquarters in Redondo Beach, California, MNML Golf fosters community engagement through open spaces where customers can interact with staff. With a commitment to continuous improvement and customer satisfaction, MNML Golf represents a forward-thinking approach in the sporting goods industry.

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    1 h y 22 m
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