Behind the Bar: Mixing ROI-Driven Investments for GovCon

Welcome to another episode of GovCon After Hours! Host Caitlin Ruiz and co-host Robin Desmore explore "Behind the Bar: Mixing ROI-Driven Investments for GovCon." They discuss strategies for maximizing return on investment in government contracting with guest Lisa Shea Mundt, co-founder of The Pulse of GovCon. The episode addresses the financial implications of event participation, effective follow-up systems, and innovative marketing techniques. They also highlight the importance of strong industry relationships and the challenges small businesses face in GovCon. Tune in for valuable insights on navigating ROI complexities and optimizing your investments in government contracting in this engaging conversation!

Connect with Lisa Shea Mundt:
https://www.linkedin.com/in/lisasheamundt/
Website: Maintenance Page - The Pulse™

Episode Timestamps:
00:00 - Intro
05:39 - Aligning with Like-Minded People for ROI
08:30 - Balancing Life ROI and Networking
10:49 - Optimistic Networking for Future Relationships
13:11 - ROI on Affordable Travel Options
19:22 - Importance of Organic Referrals
22:35 - Approval and Referrals in Business
26:12 - Client Dynamics and Competition
28:21 - Veterans' Networking Challenges
33:11 - Letting Go of Difficult Prospects
36:17 - Strategic Engagement for Events
37:19 - Email Follow-Up for Marketing
40:30 - Managing Booth Costs
45:26 - Outro

Quote of the Episode

"Inspiring engagement is crucial for turning interactions into lasting relationships." - Lisa Shea Mundt

"Effective networking in government contracting fosters growth and innovation." - Lisa Shea Mundt

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