Summary:

Akbar Sheikh, founder of the Make More Give More movement, discusses his coaching program and the key factors for success. The program focuses on helping online businesses scale and become seven-figure givers. It covers various aspects such as mindset, offers, funnels, traffic, sales, and fulfillment. The coaching program provides extensive support and assistance, including tech support and one-on-one coaching. Akbar emphasizes the importance of work-life balance and the need to prioritize personal relationships and well-being. The program is reasonably priced, offering a monthly subscription at $497 or a lifetime membership at $10,000. Chad Kodary and Akbar Sheikh discuss the importance of segmenting coaching programs based on the needs and goals of participants. They highlight the need to address the issue of price objections and the importance of focusing on delivering results to clients. They also emphasize the significance of finding one's own unique approach to business and not comparing oneself to others. The conversation concludes with a discussion on the concept of 'Make More, Give More' and the importance of giving back.

Takeaways:

• The coaching program helps online businesses scale and become seven-figure givers.
• It covers various aspects such as mindset, offers, funnels, traffic, sales, and fulfillment.
• Extensive support and assistance are provided, including tech support and one-on-one coaching.
• Work-life balance and personal relationships are prioritized.
• The program is reasonably priced, offering a monthly subscription at $497 or a lifetime membership at $10,000. Segmenting coaching programs based on participants' needs and goals can lead to better results and client satisfaction.
• Addressing price objections is crucial in converting potential clients into paying customers.
• Finding one's own unique approach to business is important and should not be compared to others.
• The concept of 'Make More, Give More' emphasizes the importance of giving back and making a positive impact on the world.

Chapters:

00:00 Introduction and Background
07:11 Mindset and Discipline for Success
14:46 Extensive Support and Assistance Provided
29:20 Finding Your Unique Approach
36:28 Make More, Give More

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Summary

Gusten discusses the importance of funnel ecosystems and the trending strategies in the funnel industry. He emphasizes the power of self-liquidating offers and the core automated sales funnel. Goost also shares insights on closing sales without sales calls and the value ladder pricing model. He explains the different entry points to the value ladder, including the $37 low-ticket offer and the $997 course. Additionally, he discusses building a higher-ticket mastermind and shares tips on building a personal brand on YouTube, including content strategy and monetization. In this conversation, Gusten and Chad discuss various aspects of content creation and personal branding. They cover topics such as setting up a recording space, streamlining the editing process, and avoiding content creation burnout. They also explore the appeal of authentic and simple videos, the evolution of entrepreneurs, and the benefits of scheduling different types of work. Additionally, they touch on the importance of finding unique aspects of personal branding and engaging with the audience on social media.

Takeaways

• Focus on building funnel ecosystems and multiple revenue streams.
• Utilize self-liquidating offers and the core automated sales funnel.
• Close sales without sales calls by using automated sales funnels.
• Implement a value ladder pricing model with different entry points.
• Consider building a personal brand on YouTube for long-term growth. Create a dedicated recording space with proper lighting and equipment to ensure high-quality videos.
• Streamline the editing process by uploading supporting elements and collaborating with editors.
• Avoid content creation burnout by scheduling post-production time and balancing organic and paid content.
• Focus on authenticity and simplicity in videos to provide a more relaxing and enjoyable viewing experience.
• Find unique aspects of personal branding and incorporate them into content to stand out from the crowd.

Chapters

00:00 Introduction and Overview
01:35 The Importance of Funnel Ecosystems
04:17 The Power of Self-Liquidating Offers
06:10 The Core Automated Sales Funnel
07:32 Closing Sales without Sales Calls
08:21 The Value Ladder and Pricing
09:05 Different Entry Points to the Value Ladder
10:23 The $37 Low-Ticket Offer
11:18 The Next Step: $997 Course
12:51 Building a Higher-Ticket Mastermind
15:12 Building a Personal Brand on YouTube
24:21 Frequency and Quality of YouTube Videos
26:36 Post-Production and Video Quality
27:57 Setting Up a Recording Space
28:20 The Hassle of Using a Studio
29:12 Creating a Simple Recording Setup
30:13 Streamlining the Editing Process
31:21 Adding Supporting Elements to Videos
32:00 Collaborating with Editors
33:08 Avoiding Content Creation Burnout
34:09 The Appeal of Authentic and Simple Videos
35:16 Scheduling Post-Production Time
36:36 The Evolution of Entrepreneurs
37:20 Finding Unique Aspects of Personal Branding
38:06 Balancing Organic and Paid Content
39:13 Scaling and Exploring Infrastructure
40:23 The Journey of Entrepreneurship
41:44 Focusing on Creativity and Long-Term Goals
42:50 The Next Steps for Personal Growth
44:11 The Excitement of Building and Launching Projects
45:12 Managing Mini Projects and Avoiding Burnout
46:11 The Benefits of Scheduling Different Types of Work
47:24 Creating Space for Creativity
48:39 Scheduling Podcasts and Content Creation
50:30 Dividing the Week into Different Roles
51:53 Engaging with the Audience on Social Media
52:16 Free Resources and Community Engagement

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Summary

Chad Kodary interviews Michael Kelly from Ads and Funnels. They discuss Michael's journey from starting his agency to specializing in building front-end and back-end systems for coaches running events. They also break down the metrics and results of a successful funnel and explore the strategies behind event marketing, registration, and backend offers. The conversation highlights the importance of list building and the potential for audience fatigue with repeated events. In this conversation, Michael Kelly discusses event advertising and costs, the average cost of paid registration, tiered pricing and conversions, a formulaic approach to event planning, pricing for event services, cart closing and ad management, challenges vs. webinars, duration and speaker strategy, event stacking and value ladder, syllabus and structure of a three-day event, ad spend strategy, challenges of evergreening events, successful events and revenue, breakdown of event schedule, and contact information.

Takeaways

• Starting an agency requires learning from mentors and investing in coaching.
• Building front-end and back-end systems for coaches running events is a specialized service.
• Successful funnels require strategic event marketing and registration.
• Backend offers and upsells can generate high-ticket sales.
• List building is crucial for event success, and audience fatigue can occur with repeated events. Event advertising costs depend on the amount spent on ads.
• The average cost of paid registration is around $250.
• Tiered pricing and scarcity tactics can improve conversions.
• A formulaic approach can be used to plan and execute events.
• Event services can be priced based on the level of involvement.
• Cart closing and ad management are important aspects of event planning.
• Challenges and webinars can be effective event formats.
• The duration and speaker strategy can impact event success.
• Event stacking and value ladder can maximize revenue.
• A structured syllabus is important for a three-day event.
• Ad spend strategy should be optimized throughout the event.
• Evergreening events can be challenging but can be done with proper planning.
• Successful events can generate significant revenue.
• A well-planned event schedule can ensure a smooth flow.
• Contact Michael Kelly for event planning and advertising services.

Chapters

00:00 Introduction and Background
03:02 Starting an Agency and Learning from Mentors
06:05 Building Front-end and Back-end Systems for Coaches
09:01 Funnel Breakdown: Metrics and Results
10:59 Event Marketing and Registration
13:51 Backend Offers and Upsells
19:16 Event Advertising and Costs
20:13 Average Cost of Paid Registration
20:45 Tiered Pricing and Conversions
21:55 Formulaic Approach to Event Planning
22:23 Pricing for Event Services
23:11 Cart Closing and Ad Management
23:42 Challenges vs. Webinars
26:38 Duration and Speaker Strategy
27:45 Event Stacking and Value Ladder
29:34 Syllabus and Structure of a Three-Day Event
30:35 Ad Spend Strategy
31:14 Ad Budget Optimization
33:44 Challenges of Evergreening Events
37:55 Successful Events and Revenue
39:27 Breakdown of Event Schedule
41:13 Contact Information

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