In this episode of 'Behind the Brand,' regular co-host Taylor and Mo introduce Macki Detters, their new summer intern from the University of Minnesota Duluth. Macki takes the lead and interviews Taylor and Mo about their careers in the marketing and agency world. They discuss various topics including their favorite walkout songs, most-used emojis, and what they wanted to be as kids. The team shares insights on handling criticism, taking career risks, and the misconceptions of marketing. The episode also delves into their rewarding experiences working at Moxie and strategies for overcoming creative blocks. This engaging conversation highlights the importance of being comfortable with being uncomfortable to succeed in the industry.

Takeaways:

1. Internships Are Key to Career Growth Taylor and Mo stress how internships provide invaluable real-world experience and open doors to future opportunities—like Macki’s current role at Moxie.

2. Risk-Taking Can Lead to Rewarding Career Moves Both hosts reflect on pivotal career moments that involved stepping outside their comfort zones, including the bold decision to join Moxie.

3. Creative Blocks Are Real—And Manageable Agency life comes with its own set of challenges, especially in maintaining creative momentum. Taylor and Mo discuss how they work through those blocks while balancing client needs.

4. Embrace Discomfort to Grow One recurring theme? Growth doesn’t happen without a little discomfort. From job transitions to tricky client meetings, learning to stay steady through uncertainty is key.

5. Strong Teams Make All the Difference The episode ends on a high note, celebrating the Moxie team’s culture and how quickly Macki has become a valuable part of it.

00:00 Introduction and Team Introductions

00:23 Meet the Intern: Macki Takes the Lead

01:22 Fun Questions: Walkout Songs and Emojis

04:51 Career Reflections and Advice

10:26 Marketing Misconceptions and Realities

13:46 Lessons Learned the Hard Way

17:41 Handling Mistakes and Accountability

19:23 Career Risks That Paid Off

23:04 The Rewards of Working at Moxie

25:28 Challenges in the Job

30:08 Dealing with Creative Blocks

32:47 Internship Reflections and Team Dynamics

34:51 Conclusion and Farewell

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of Behind the Brand, host Taylor, Kelly and Isabella discuss the crucial elements of creating an exceptional client experience at Moxie. From the importance of first impressions to maintaining responsive and personalized interactions, they explore how genuine relationships and a tailored approach to each client lead to trust and referrals. The team emphasizes the significance of transparency, adaptability, and a supportive internal team dynamic in enhancing client satisfaction. They also share personal anecdotes and strategies on how to address mistakes and continuously improve the client journey. The discussion provides actionable insights for anyone looking to elevate their client service approach.

Takeaways

• First impressions are crucial in establishing client relationships.
• Authenticity and helpfulness are key to a positive client experience.
• Being responsive to client needs enhances their sense of importance.
• Understanding individual client preferences is essential for tailored service.
• Confidence in our abilities reassures clients and builds trust.
• Mistakes should be addressed promptly and with a solution-oriented mindset.
• Team support is vital in providing consistent client service.
• Building personal relationships with clients can lead to long-term partnerships.
• Celebrating client successes reinforces the value of our work.
• A great client experience is what keeps clients coming back.

Chapters

00:00 Introduction to Client Experience

02:59 The Importance of First Impressions

06:06 Building Authentic Relationships

09:04 Understanding Client Needs

12:07 Confidence in Client Interactions

14:55 Handling Mistakes and Miscommunications

18:11 The Value of Team Support

20:55 Celebrating Client Successes

24:05 Conclusion and Key Takeaways

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com

In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Amy Sip of ASIP Consulting to discuss her journey in the human resources field and the concept of fractional HR. Amy shares her experiences transitioning from employee to entrepreneur, the importance of networking, and how businesses can benefit from fractional HR services. The conversation also touches on trends in HR, the significance of a strong online presence, and advice for aspiring entrepreneurs.

Takeaways

• Amy Sip has over 20 years of experience in human resources and business management.
• The concept of fractional HR addresses the needs of businesses that require part-time HR expertise.
• Networking and referral partners are crucial for business growth and success.
• Many small businesses are unaware of the legal compliance requirements they must follow.
• A strong online presence is essential for portraying a professional image.
• Executive placement is a new service offered by ASIP Consulting, complementing existing HR services.
• Educating clients about their benefits is a key part of Amy's role.
• Entrepreneurs should utilize available resources and seek help when needed.
• Remembering your 'why' can help navigate the ups and downs of business.
• Outsourcing tasks outside of your expertise can lead to greater efficiency and success.

Chapters

00:00 Introduction to ASIP Consulting and Amy Sip

02:55 Amy's Career Journey and the Birth of Fractional HR

05:59 The Importance of Networking and Referral Partners

08:58 Understanding Fractional HR and Its Benefits

12:07 Trends in HR and Legal Compliance

15:02 The Role of Online Presence in Business Growth

18:03 Expanding Services: Executive Placement

20:54 Advice for Aspiring Entrepreneurs and Business Owners

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com