What if the key to building a successful business wasn’t hustle but joy?

In this episode, I sit down with Hannah McKitrick, founder of Dolce Vita Experiences, to talk about the power of living and leading from joy and how that energy can completely transform your business.

After leaving the corporate world at 23 to attend culinary school in southern Italy, Hannah discovered something that would shape her entire path forward: the Italian philosophy of dolce vita — the sweet life.

A lifestyle rooted in savoring, celebration, and slowing down enough to actually enjoy the life you’re building.

In this conversation, we explore how that philosophy translates into entrepreneurship and why forcing strategy often blocks the very success you’re trying to create.

Inside this episode we talk about:

• How Hannah turned her love of Italy, travel, and retreats into a thriving business

• The difference between operating from desire vs. “should” energy

• Why authentic joy is magnetic in marketing and sales

• The cultural contrast between hustle culture and the Italian dolce vita lifestyle

• How intuition often reveals the path of least resistance in business

• Why stepping away from constant doing can accelerate clarity and growth

If you’ve been feeling stuck, forcing strategies that don’t feel aligned, or craving more joy in your work this episode is your reminder that success doesn’t have to feel hard.

Sometimes the most powerful strategy is simply allowing yourself to follow what feels alive.

Learn more about Hannah’s retreats and experiences → Dolce Vita Experiences

Ready to go all in on your business?

Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours.

Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠

Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

We are in a trust recession. There’s too much noise. Too many promises. Too much hype. And buyers are slower, more cautious, and more skeptical than ever.

In this episode, I break down why referrals are no longer “nice to have” but essential.

When trust is low, someone else’s voice carries more power than your best sales page ever could.

Inside this episode, I share:

• What a trust recession actually means for entrepreneurs

• Why referrals shorten the buying cycle instantly

• How I built a multi-six-figure business largely through word-of-mouth

• The two referral pathways: direct asking vs. affiliate systems

• How to decide which path is right for your brand

• Why relationship-building beats transactional marketing every time

• The fear of rejection and why it’s costing you income

Referrals aren’t random.
They’re strategic.

And when implemented intentionally, they become an arm of your business that keeps revenue flowing without constant launching, chasing, or convincing.

If you want consistent income in a cautious market, this episode is your blueprint.

Ready to go all in on your business?

Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours.

Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠

Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

In this solo episode, I’m diving into something most women completely overlook when trying to scale: Identity.

If you’re hustling, plateaued, constantly tweaking your strategy, or feeling burned out… it’s not just a business problem.

It’s an identity problem.

Inside this episode, I break down what I call SHE-EO Energy — the embodied identity of the woman who leads with power, clarity, and ease.

You’ll learn:

• The difference between your human self and your soulful self

• Why your human self keeps you stuck in hustle, validation, and fear

• How to identify energetic kinks vs. strategic kinks in your business

• What it actually means to activate the SHE-EO identity

• Why scaling to 6 and 7 figures becomes easier when you embody the woman who already holds it

• A guided visualization to connect with your highest self and shift your state

Your human self wants safety.
Your soul self wants expansion.

The woman who runs a 6 or 7-figure business with ease?
She already exists.

This episode will help you meet her and choose her.

Grab The SHE-EO Handbook Here

Ready to go all in on your business?

Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours.

Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠

Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!