This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing.

The Podcast aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing.

The session aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining loyal customers, and reducing communication costs, addressing a significant skills gap in the industry.

It details effective learning strategies, the SAEB model (See, Appeal, Engage, Buy), and the distinction between shoppers and consumers, highlighting that effective marketing targets the purchasing decision in-store. The module also covers the evolutionary basis of attention, the role of emotion in purchasing, different shopping modes, and how to achieve marginal gains by implementing numerous small, psychologically informed changes.