Behavioural Science for Marketers Podcast Por PhillipAdcock arte de portada

Behavioural Science for Marketers

Behavioural Science for Marketers

De: PhillipAdcock
Escúchala gratis

OFERTA POR TIEMPO LIMITADO | Obtén 3 meses por US$0.99 al mes

$14.95/mes despues- se aplican términos.

Behavioural Science for Marketers is a podcast series that explores the psychology behind consumer decision-making and how it can be applied to modern marketing. Each episode breaks down key concepts from behavioural science, like cognitive biases, choice architecture, habit formation, and persuasion, and translates them into practical strategies for brands, campaigns, and customer experiences.

Designed for marketers, brand leaders, and communicators, the series blends academic insights with real-world case studies, giving listeners actionable tools to influence behaviour ethically and effectively.

Copyright 2025 All rights reserved.
Economía Marketing Marketing y Ventas
Episodios
  • Module 4 - The Psychology of Brand Appeal
    Jan 6 2026

    This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing.

    The Podcast aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

    Más Menos
    21 m
  • Module 3 - The Shopper Psychology of Brand Visibilty
    Dec 1 2025

    This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing.

    The session aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

    Más Menos
    18 m
  • Module 2 - Shopper Psychology Fundamentals
    Nov 3 2025

    Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining loyal customers, and reducing communication costs, addressing a significant skills gap in the industry.

    It details effective learning strategies, the SAEB model (See, Appeal, Engage, Buy), and the distinction between shoppers and consumers, highlighting that effective marketing targets the purchasing decision in-store. The module also covers the evolutionary basis of attention, the role of emotion in purchasing, different shopping modes, and how to achieve marginal gains by implementing numerous small, psychologically informed changes.

    Más Menos
    18 m
Todavía no hay opiniones