Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70
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Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70
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Brand attachment is a metric that speaks to the level of emotional buy-in. People don’t just like these brands or these people, they adore them. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media. Chris Kneeland’s work aims to understand how to get somebody to pay more and be more loyal while spending less on advertising and discounts. Chris is the co-founder and CEO of a marketing consultancy called Cult Collective. Chris shares the significance of building your brand and how to have to have more than customers or cult-like following in a positive way.
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