Beauty with a Backbone: Mair Fragrance Founder on Creativity, Contracts, and Commerce

Two Texas girls on a couch talking grit, elegance, and the real work of building a brand. Mair, founder of Mair Fragrance, shares how a handwritten signature sparked a decade-long journey, why she designs soft scents to complement you not overpower you, and what almost ended her company this year. We cover distribution, contracts, influencer fatigue, and the mantra that guides her now, think slow, move fast.