Beauty and the Biz Podcast Por Catherine Maley MBA arte de portada

Beauty and the Biz

Beauty and the Biz

De: Catherine Maley MBA
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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Economía Marketing Marketing y Ventas
Episodios
  • From "Not Wanted" to World-Renowned — with Ashkan Ghavami, MD (Ep. 335)

    From "Not Wanted" to World-Renowned — with Ashkan Ghavami, MD (Ep. 335)
    Nov 7 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ashkan Ghavami, MD, shares his journey from not being wanted in Beverly Hills, to becoming a world-renowned cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From "Not Wanted" to World-Renowned Indeed, "From 'Not Wanted' to World-Renowned: Dr. Ghavami" tells the story of how one surgeon rose from rejection to success. Specifically, when Dr. Ashkan Ghavami arrived in Beverly Hills, no one wanted him there. Afterward, he built a trusted name in aesthetics and gained worldwide recognition. Now, he's known for his celebrity patients, advanced techniques, and leadership in the field.
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    57 m
  • Leaving Employment for Autonomy — with Tania Hassanzadeh, MD (Ep. 334)

    Leaving Employment for Autonomy — with Tania Hassanzadeh, MD (Ep. 334)
    Oct 31 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Tania Hassanzadeh, MD, discusses her journey on leaving employment for autonomy in building her Beverly Hills, California practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Leaving Employment for Autonomy Hassanzadeh's leap from employee to Beverly Hills practice owner. Obviously, most surgeons spend years working for others before going solo. However, Dr. Tania Hassanzadeh, a Beverly Hills facial plastic surgeon, made that leap in just one year. Interestingly, after her fellowship in Boston under a top surgeon, she joined a thriving Beverly Hills practice. Soon, she realized she wanted full autonomy. Therefore, owning her patient photos, shaping her marketing, and building her brand mattered more than job security.
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    52 m
  • Doctor Epstein Went All in on Hair — with Jeffrey Epstein, MD (Ep. 333)

    Doctor Epstein Went All in on Hair — with Jeffrey Epstein, MD (Ep. 333)
    Oct 24 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jeffrey Epstein, MD, shares how we found great success after he went all in on hair in his Miami, Florida practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Doctor Epstein Went All in on Hair After 30 years in private practice, most surgeons start to slow down. However, not Dr. Jeffrey Epstein. Instead, he is a facial plastic surgeon in Miami who decided to specialize in one area — hair restoration. As a result, that single decision turned his practice into a global brand. Eventually, it also caught the attention of private equity investors.
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    48 m
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