Beauty and the Biz Podcast Por Catherine Maley MBA arte de portada

Beauty and the Biz

Beauty and the Biz

De: Catherine Maley MBA
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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Economía Marketing Marketing y Ventas
Episodios
  • How One Surgeon Thinks Differently About Growth — Frederick G. Weniger, MD (Ep. 343)

    How One Surgeon Thinks Differently About Growth — Frederick G. Weniger, MD (Ep. 343)
    Jan 2 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Frederick Weniger, MD, explains how he, for one, as a surgeon, thinks differently about growth in his Hilton Head cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How One Surgeon Thinks Differently About Growth Today, the "Beauty and the Biz" podcast features Dr. Weniger. Notably, he is a board-certified plastic surgeon with an MBA. Currently, he practices in Hilton Head, South Carolina. Instead of chasing trends, Dr. Weniger approaches growth differently. Rather than reacting to industry noise, he focuses on long-term thinking. More importantly, he emphasizes deliberate and measured decision-making. Additionally, he challenges assumptions that often go unquestioned. Specifically, he examines choices many surgeons never slow down enough to consider.
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    48 m
  • A Smarter Way to Think About Growth in 2026 — Catherine Maley, MBA (Ep. 342)

    A Smarter Way to Think About Growth in 2026 — Catherine Maley, MBA (Ep. 342)
    Dec 27 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA talks about a much smarter way to think about growth in 2026 for your cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. A Smarter Way to Think About Growth in 2026 — A new year perspective on what to stop tolerating — and what to fix now. Happy New Year! Firstly, most surgeons start the year thinking about what they want more of in 2026: More consults More booked surgery More predictability Less chaos Secondly, that focus is normal. However, the latest "Beauty and the Biz" podcast takes a different approach. Moreover, it is inspired by Charlie Munger, Warren Buffett's longtime partner, and one of the most quietly effective thinkers of our time. Interestingly, most people don't realize Munger was the strategic mind behind the scenes. Consequently, his thinking profoundly influenced Buffett and Berkshire Hathaway's extraordinary success. For example, one of Munger's simple principles is: "Invert. Always invert." Instead, instead of asking, "What should I add?" ask this question: "What is quietly holding me back? How do I stop it?" Additionally, in this "Beauty and the Biz" episode, we explore how this approach applies directly to cosmetic practices. Specifically, it is relevant for lead conversion. Importantly, many practices don't fail because of talent, marketing, or effort. Rather, they struggle because they tolerate: First, accepting inconsistent revenues as normal Second, leads being "handled" but not converted Third, inconsistent follow-up processes Fourth, good staff drifting without feedback Furthermore, a common — and costly — example is the patient coordinator role. Notably, conversion is rarely intuitive. Also, it is rarely trained or managed properly. Consequently, left alone, even good coordinators drift. Instead, with structure, they thrive. In fact, in the podcast, you'll learn: First, why "being nice" isn't enough to convert cosmetic consults Second, how uncertainty — not price — kills decisions Third, what happens when coordinators are trained and held accountable Fourth, why fixing a few silent breakdowns often does more than adding new strategies Finally, if you're planning for a smoother, more predictable 2026, this "Beauty and the Biz" episode is a conversation worth listening to. Moreover, enrollment in the "Converting Academy" closes this week! Additionally, when you enroll by then, you receive three high-value bonuses. These include coordinator compensation plans, follow-up frameworks, and the hiring blueprint — all at no extra cost. Ultimately, if improving conversion consistency is on your "Fix '26" list, join the "Converting Academy" now.
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    9 m
  • Why Converting Consults Feels Harder Now — Catherine Maley, MBA (Ep. 341)

    Why Converting Consults Feels Harder Now — Catherine Maley, MBA (Ep. 341)
    Dec 19 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains why converting consults feels harder now. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why Converting Consults Feels Harder Now Across cosmetic practices nationwide, one pattern keeps showing up. Instead, surgeons are not struggling because they lack leads. Rather, they are struggling because patients hesitate longer. Consequently, decisions are delayed. Ultimately, patients quietly fall out of the pipeline. Meanwhile, most practices misdiagnose the problem. Often, they assume it is pricing. Alternatively, they blame competition. Sometimes, they point to marketing changes. Frequently, they cite "today's patient." Afterward, after 25 years of training hundreds of patient coordinators, the cause is clear. Additionally, I have reviewed real conversion data. Importantly, what is breaking conversions today is not clinical skill. Likewise, it is not lead volume. Instead, it is the emotional gap inside the consultation process. Fundamentally, cosmetic patients decide emotionally first. Then, they justify logically later. When, when no one bridges that emotional gap, hesitation appears. Typically, it sounds like, "I need to think about it." That's why that is exactly what I unpack in my newest "Beauty and the Biz" podcast episode, "Why converting consults feels harder now." Specifically, in this episode, I explain: First, why cosmetic conversions feel harder than they used toNext, how the patient coordinator role has quietly changedAdditionally, the most common blind spots in modern consultationsThen, why even good coordinators still miss bookingsFinally, what high-performing practices are doing differently heading into 2026 In short, if you are seeing schedule inconsistency, this will resonate. Likewise, if follow-through feels weak, it will land. Similarly, if patients need more certainty than they used to, this episode will feel familiar. P.S. Most patient coordinators have never been professionally trained to guide emotional decisions with confidence. Therefore, that gap is exactly why I created The Converting Academy. 2026 enrollment with extra bonuses is now open.
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    11 m
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