Beauty School Marketing and Recruitment 101

Interview with Jenn Lyles

On this week’s episode, we talked with Jenn Lyles. Jenn Lyles is a beauty school marketing and lead generation expert, now serving as the Executive Director of Beauty Schools Marketing Group. She worked as Communications Director for the American Association of Cosmetology Schools before pivoting to the school side as a Marketing Director for a four-campus beauty and wellness school in Southern California where she was awarded best beauty school marketer in the nation. Most recently, Jenn was an independent higher education consultant for vocational schools around the nation, working with some of the most well-known beauty schools in the country and has helped dozens of schools increase their lead flow, conversion rates, and created high-converting social ads for nearly 100 unique career schools.

We talked with Jenn about her journey, her work with beauty school marketing and how schools should start recruiting.

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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey, and Madeline Hickey. Brian Daly is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.