Be A Marketer with Dave Charest Podcast Por Constant Contact arte de portada

Be A Marketer with Dave Charest

Be A Marketer with Dave Charest

De: Constant Contact
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As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2x Webby Award Honoree Be A Marketer podcast! New episodes coming in July!© 2023 Constant Contact Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How to Drive Awareness, Loyalty, and Revenue with Jayson Alexander and Shane DiMantova

    How to Drive Awareness, Loyalty, and Revenue with Jayson Alexander and Shane DiMantova
    Jul 24 2025
    At 18, Jayson Alexander wasn't racing go-karts or growing up in a motorsports family. He was in his bedroom, learning to drive through video games. Today, he's a NASCAR driver and founder of Jayson Alexander Racing—running a full-fledged brand while juggling college, lacrosse, and military service.In this episode of Be A Marketer, Dave Charest, Director of Small Business Success at Constant Contact, talks with Jayson and his teammate, Shane DiMantova, who leads PR and social media for the team. Together, they've built a loyal fan base by treating their racing operation like a business, from segmenting email lists to planning content calendars around class schedules."Even when we're not at the track, we still try to build it up as much as possible," Jayson says. "I see a lot of drivers that, if they're at the track, great, they're posting. If they're not, they're just gone. We want to make you think we’re racing every weekend—even if we're off for a month." Shane adds, "Without Constant Contact, we'd be chickens with our heads cut off.”They share how they use automation, segmentation, and SMS to grow fan engagement, boost merch sales, and pitch sponsors—even on off weeks. Their approach proves that with the right tools and a plan, small teams can move fast and grow big.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional ResourcesUnderstanding contact segmentationCreate a segment of contacts by choosing specific criteriaUsing contact lists, tags, and segments based on your list sizeCustomer Spotlight: Jayson Alexander Racing Stays in the Fast Lane with Constant Contact Meet Today's Guests: Jayson Alexander and Shane DiMantova from Jayson Alexander RacingJayson Alexander👤 What he does: Jayson Alexander is a NASCAR driver, entrepreneur, and full-time college student. He's the founder of Jayson Alexander Racing and co-founder of Premier Performance Group, where he helps fellow drivers land sponsorships and navigate professional racing careers, all while serving in the military and playing collegiate lacrosse.💡 Key quote: "There's so much more than just showing up and driving. We have everything. We have the social media side, we have the sponsorship side, we have the marketing side."👋 Where to find him: Website | LinkedIn | InstagramShane DiMantova👤 What he does: Shane DiMantova is a sports management student, freelance designer, and Director of PR and Social Media at Jayson Alexander Racing. He helps run the team's day-to-day marketing, from email campaigns to giveaways, bringing fan engagement and brand identity to the forefront of their growing NASCAR presence.💡 Key quote: "Without Constant Contact, we'd be a bunch of people running around like chickens with their heads cut off, for sure. We'd be all over the place, not knowing what to do, trying to build up our brand."👋 Where to find him: LinkedIn | Instagram
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    44 m
  • The Power of Knowing Your Market with Emma Easton

    The Power of Knowing Your Market with Emma Easton
    Jul 17 2025

    Does your business feel like it’s constantly doing all the things but not seeing the results you want?


    Emma Easton, founder and “chief bolloxologist” of Business Bollox, joins the Be A Marketer podcast to talk about the trap of overcomplicating marketing and why simplicity and clarity are the real secret weapons for small businesses.


    In this episode, Emma and Dave dig into the pressure business owners feel to show up everywhere and post constantly, and how that noise can actually get in the way of meaningful connection. You’ll hear why marketing needs to start with your business model, how to reframe what “strategy” really means, and how to get your time and focus back.


    Whether you're new to marketing or feeling stretched thin, this episode is a refreshing reminder that doing less but doing it with intention can actually lead to more.


    Additional Resources:

    • Optimize the subject line of an email
    • A/B test an email subject line

    Meet Today’s Guest: Emma Easton

    👤 What she does: Emma Easton is the founder and “chief bolloxologist” of Business Bollox, a marketing strategy company based in the UK. With a background in corporate PR and small business branding, Emma now helps entrepreneurs cut through the noise and grow their businesses with clarity and confidence.


    💡 Key quote: “You don't need to be doing everything. You just need to be doing the right things.”


    👋 Where to find her: LinkedIn


    👋 Where to find Business Bollox: Website | LinkedIn


    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    58 m
  • Building a Marketing Ecosystem for Black-Owned Businesses with David Derryck

    Building a Marketing Ecosystem for Black-Owned Businesses with David Derryck
    Jul 10 2025

    David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."

    That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources.

    "Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.


    What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.

    Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.


    Additional Resources:

    • Create and manage an automated Welcome Email
    • Understanding contact segmentation
    • Using click segmentation in an email


    Meet Today’s Guest: David Derryck of BuyBlack

    ☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting.


    💡 Key quote: “I think there's a clear recognition in this country that we've been on. Like wealth inequality exists, revenue inequality exists, and I think there's a clear recognition that people want to fix that.”


    👋 Where to find David: LinkedIn


    👋 Where to find Buy Black: Website | Instagram | Facebook | LinkedIn


    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    54 m
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