In this episode, Daniel Pope sits down with Michelle Cunningham, a former done-for-you client turned multimillion-dollar entrepreneur.

From shy beginnings to bold business moves, Michelle shares her journey of launching a $5M brand with just $50 in Facebook ads, a homemade 70-page workbook, and a commitment to doing things the right way.

This is not just another success story...
It is a deep dive into the mindset, systems, and decisions that actually scale a digital business

What You’ll Learn
✅ How Michelle overcame imposter syndrome to own her voice
✅ Why over-delivering value created unexpected momentum
✅ The $50 ad test that changed everything
✅ How a simple workbook sparked a 7-figure product line
✅ When she knew it was time to hire and delegate
✅ Her heartfelt take on mentorship and sustainable growth

If you are building a business and want to grow without burning out
This conversation will show you what is truly possible

📩 Want to work with Daniel and the Be Known team?
Visit: https://beknownonline.com/

📚 Resources
Michelle's Website: https://michellecunningham.com
Michelle’s YouTube: https://www.youtube.com/directsalesmichelle

Small business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your business success:

The key moments in this episode are:
00:01:41 - The Sin of Certainty
00:07:19 - Marketing to Yourself
00:11:16 - Product First Mentality

If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone!

On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events.

From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses.

The key moments in this episode are:
00:03:39 - Virtual Events and Advertising Costs
00:08:13 - Building Authority and Trust
00:10:10 - Building a Database of Contacts
00:12:28 - Higher Intent Lead Generation
00:19:53 - Enabling Outbound Sales with Virtual Events
00:22:31 - Increasing Close Rates and Deal Values

Be Known helps professional service companies get more out of their digital marketing. Contact us today at www.beknownonline.com for a free consultation.