Be Brief, Be Bright, Be Gone: Mastering the Art of Succinct Sales

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Have you ever read back your own notes and had absolutely no idea what you were trying to say?

You aren’t alone. In fact, studies show that nearly 95% of us work with someone who talks too much, and a staggering 86% of project failures are attributed to ineffective communication. On this episode of The Selling Podcast, Scott and Mike tackle the plague of the "meeting that should have been an email" and the sales pitch that never ends.

Join the conversation as the duo breaks down the critical difference between being succinct and being clear. They explore why "saying more" is rarely the answer and how to stop burying the lead in your sales conversations. Scott and Mike share hilarious anecdotes about their own communication fails and provide actionable frameworks to ensure your message actually lands.

In this episode, you’ll learn:

• The "Three B's" of Communication: A simple mantra (Be Brief, Be Bright, Be Gone) to keep you respected and effective.
• The Clarity Framework: How to "Tell them what you’re going to tell them, tell them, and then tell them what you told them" without being repetitive.
• The Agenda Hack: Why Scott hates written agendas but admits they are the secret weapon to shortening meetings by 50%.
• Written vs. Verbal: How to spot-check your emails to ensure you aren't confusing your prospects (or yourself).

Stop guessing if your customer understood you. Tune in to master the art of getting in, making your point, and getting out.

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Scott Schlofman
Mike Williams - Cell 801-635-7773

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