Bawi Agua Fresca: Victor Guardiola and Jordan Hicks

Episode 77: Victor Guardiola and Jordan Hicks are the founders of Bawi, a sparkling aqua fresca brand that combines the traditional flavors of Mexican agua fresca with better-for-you ingredients. In this episode, we chat about:

• Victor and Jordan's journey from starting Bawi in college to selling in retailers like Sprouts
• Actionable tips for finding potential investors and the one question to ask them
• Tips for aspiring entrepreneurs looking to break into the consumer packaged goods (CPG) industry
• Why the Hispanic CPG space has taken longer to pivot to better-for-you ingredients

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