Basics of Branding: An Interview with Heather Schaefer

Best Practices for Branding/Basics of Branding With so many areas to focus on to make your business work, it can be easy to overfocus or underfocus on branding. Those earlier entrepreneurs spent excessive time and money creating the perfect brand while bleeding money and not attracting revenue and clients to their business. And others ignore the importance of branding, making foundational mistakes that could cost them dearly over the long run. With over three decades of experience in graphic design and advertising—spanning corporate settings, agency collaborations, and freelancing—Heather Schaefer has built bold, unforgettable brands for hundreds of business owners. Her passion for helping women step into their potential led her to excel in one of the most competitive industries in the U.S.: direct sales. But when the company she represented abruptly closed, she was thrown into uncharted waters. Rising from the setback, she made a pivotal decision: to build her brand rather than relying on someone else’s. That defining moment became her compass, guiding her to empower business owners to chart their courses. Heather now channels her expertise into building big brands for ambitious women entrepreneurs. Through her signature 7-FIGURE BRAND METHOD, she helps female founders multiply their income and impact by providing them with clear, strategic branding direction. RESOURCES MENTIONED ON THIS PODCAST: www.brandingyoubig.com Search online for Heather Schaefer Free Gift at www.brandingyourbig.com → Free Stuff Tab → Broken Branding Checklist CHRISTIAN BIZ OWNERS ON FIRE RESOURCES: Free Report, Five Steps to Create a Sustainable Business Balancing Profit, Values, and Quality of Life: Step-by-step Video Training for Faith-based and Spiritual Business Owners.: If you think Christina might be the right resource for you, but if you have a few questions, direct message her on LinkedIn or via the contact page on her website with the phrase, ‘READY TO THRIVE”, and we can start a conversation. LinkedIn: Christina M. Weber, M.S. Christian Biz Owners on Fire Ready to rock your vision and get your transformation started right now, schedule your Manifesting Your Vision Session with Christina. Check out Christina’s Book, “The Catholic Women's Guide to Healthy Relationships: 12 Supernatural Keys to Make Good Relationships Great and Improve Difficult Ones,” Subscribe to the Christian Biz Owners on Fire podcast on your favorite platform: — iTunes (Apple) -- Audible — Listen Notes -- Spotify __ Podbay __ Radio Public __ Tune In __ Amazon Music __ American Podcasts Christian Biz Owners on Fire Podcast YouTube Channel Stay in touch with me! Website & Blog: Gab.com Instagram Christianbizownersonfire LinkedIn Minds.com @Christianbizownersonfire https://www.minds.com/christianbizownersonfire/ Threads.com X Christina M Weber Pinterest Christian Biz Owners on Fire YouTube Christian Biz Owners On Fire YouTube Channel Christian Biz Owners on Fire Podcast YouTube Channel Rumble Christian Business and Life Coach/Entrepreneurial Consultant