Barb Stegemann: From Dragons’ Den Deal to Global Perfume Empire

Discover the extraordinary journey of Barb Stegemann, a Canadian changemaker who turned a mission of peace into a multimillion-dollar fragrance brand. In this episode, Barb shares how her pitch on Dragons’ Den led to a life-changing investment, how she empowers farmers in war-torn countries through ethical sourcing, and how she became the first Canadian perfumer in Sephora, now selling in over 2,000 stores across 19 countries. With her bestselling book The 7 Virtues of a Philosopher Queen, a new Atelier in Halifax, and plans to double her business, Barb’s story is a masterclass in purpose-driven entrepreneurship. Tune in for powerful insights, unforgettable storytelling, and a behind-the-scenes look at her upcoming return to Dragons’ Den—this time as a guest dragon.