Banking on Digital Growth Podcast Por James Robert Lay arte de portada

Banking on Digital Growth

Banking on Digital Growth

De: James Robert Lay
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If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted by Ausha. See ausha.co/privacy-policy for more information.All rights reserved. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • 473) Can credit unions and banks leapfrog fintech? AI-first is their best shot.
    Dec 4 2025

    AI is going to revolutionize banking. Credit unions and banks are already being disrupted by fintechs, now AI is either going to accelerate their demise or give them a chance to leapfrog their disruptors. The choice is theirs.


    In this episode, I (Derik Krauss) am joined by my co-founder, Ryan Harmon, to unpack how AI could disrupt UI-based fintechs and open up new opportunities for community banks and credit unions. We discuss The Innovator's Dilemma, the benefits of launching AI-first spinoffs, and how future financial institutions might operate without traditional mobile apps or online banking.


    00:00 Introduction and Recap of Previous Episode

    01:11 AI's Potential in Banking and Financial Institutions

    03:53 The Innovator's Dilemma in Banking

    05:59 The Shift from Physical Branches to Digital Banking

    11:37 AI as the Next Disruptive Innovation

    17:02 The Future of AI-Driven Financial Services

    23:04 AI Integration in Everyday Life

    29:50 The Role of AI in Financial Decision Making

    31:35 Blockchain and AI: Revolutionizing Banking

    33:25 AI-First Experience: The Future of User Interfaces

    35:48 Cost Efficiency in AI-Driven Banking

    39:08 OpenAI's App Store: A New Frontier

    40:31 Challenges and Opportunities for Credit Unions

    42:58 The Innovator's Dilemma: Embracing Disruptive Innovation

    46:49 Launching Spinoffs: A Strategy for Transformation

    49:00 The Future of Banking: AI-First Spinoffs

    50:03 Legacy Institutions and Modern Challenges

    01:00:35 The Role of Marketing in Credit Union Transformation

    01:03:01 AI's Impact on the Banking Industry

    01:05:47 Conclusion: Embracing AI for Future Success


    Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    1 h y 8 m
  • 472) How agentic AI will transform banking UX
    Nov 25 2025

    Hey, this is Derik. I recently tried using ChatGPT's Agent Mode to make transfers between my personal bank accounts. I didn't get the outcome I was hoping for, but that's not because AI isn't capable of doing it. In fact, it's more than capable of doing that and other banking tasks, especially if there is a human in the loop.


    In this episode, my co-founder, Ryan Harmon, and I show and tell what agentic AI is capable of doing and how it's going to transform the banking user experience. Listen to learn how AI is reshaping the future of banking and what opportunities lie ahead for individuals and financial institutions.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 h y 3 m
  • 471) JR's journey: autoimmune condition, the next decade, and seeking truth
    Nov 6 2025

    For the first time, JR is a guest on the podcast he started. Join me, Derik Krauss, as I debut as the new host of the Banking on Digital Growth Podcast.


    In this episode, I interview JR and we talk about challenges he has overcome, including facing an autoimmune condition, as well as his plans for the next decade.


    What we unpacked in this conversation is truly thought-provoking. It has led me to reflect on what has happened in my life over the last decade and what I want for the next 10 years.


    Not only is this type of reflection valuable personally, but it can also lead to true transformation for your credit union or bank. As JR says, all change starts with learning truth and seeing things differently.


    What "truth gaps" are holding back your financial institution?


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    47 m
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