Balancing National Consistency & Local Flavor in P2P Events with Susan G. Komen’s Andi Hughes

Many large nonprofits struggle with the tension between standardization and localization in their fundraising programs. When national organizations move toward centralized models, they risk losing the authentic community relationships that make peer-to-peer events successful. Yet operating entirely through local structures can create inefficiencies and inconsistent donor experiences.

In this episode, Marcie Maxwell talks with Andi Hughes, Vice President of Signature Peer to Peer Programs at Susan G. Komen. With deep experience in nonprofit fundraising transformation, Andi shares how Komen navigated the complex transition from decentralized to centralized program support while maintaining the local flavor that makes their events resonate.

Andi discusses the strategic decision-making behind Komen's organizational shift and the practical challenges of managing change across field and national teams. She explores how they determine which decisions require consistency and which benefit from local autonomy, and shares the metrics that demonstrate success beyond just revenue numbers.

Together, we'll explore:

• Strategic rationale and phased approach for centralizing peer-to-peer program support across a national nonprofit
• Preserving local community connections and authenticity within standardized national event frameworks
• Impact on operational efficiency, fundraising outcomes, and brand presence when balancing autonomy with consistency

Mentioned Links

www.komen.org

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• (00:00) - Welcome to The P2P Soap Box
• (01:03) - Introducing Andi Hughes