Baking it Down with Sugar Cookie Marketing 🍪 Podcast Por Heather and Corrie Miracle arte de portada

Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

De: Heather and Corrie Miracle
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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

© 2025 Baking it Down with Sugar Cookie Marketing 🍪
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Episodios
  • 228. Baking it Down - Getting Unstuck from the Web...Sites
    Sep 9 2025

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    1 h y 43 m
  • 227. Baking it Down - Do NOT Teach a Cookie Class (this way)
    Sep 2 2025

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    1 h y 12 m
  • 226. Baking it Down - Podcast Guests Heather Brookshire and Kim Sims!
    Aug 26 2025

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    👭 Podcast Guests! - Meet Heather Brookshire and Kim Sims.


    In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim, you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?!

    Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the value of having a baking buddy to partner with, vent to, talk shop with, and have in your corner when Uber steals your order.

    👋 Meet Heather Campbell Brookshire of TheCakeWhispererUSA

    If you've ever come to a CookieCon Sugar Cookie Marketing Happy Hour, you've likely met Heather Campbell Brookshire. She's best known for her 3.5xs debut on The Food Network and her Gingerbread Facebook Live (I don't have the link to this still, but she's workin' on getting me a copy).

    • 📌 Disney Trip Planning - https://www.reachforthemagicdestinations.com/heatherbrookshire
    • 📌 Cookie and Cake Competitions 101 - https://youtu.be/3fIZT96Wdek

    When she's not slingin' icing across the silver screen, Heather is the embodiment of "A Disney Adult," and 🐭 also doubles as a Disney Trip Planner (free for the hiring for those uninitiated by the Mouses' rewards plan).

    Heather's been baking more cakes than cookies for 10 years (come this October), and gives us a quick deep dive into how to get featured on the Food Network. The key, she says? Try, try, and try again - and just when you're about to give up, expect an email.

    👋 Meet Kim DeMille Sims from Beans and Brews & Wesley's Treats

    Kim thought cottage baking lacked enough stress (lol), so she dove headfirst into owning her own Beans and Brews franchise in Spring, Texas. Now she's taken her knowledge of allergy-friendly baking into the brick-and-mortar world.

    • 📌 Allergy-Friendly Baking Basics with Kim DeMille Sims - https://youtu.be/2Ll5hN9Mi-c
    • 📌 Beans & Brews - https://www.beansandbrews.com/coffee-shops/spring-rhodes-shopping-center/

    Kim's dream of owning her own coffee-infused bakery started when she was 12, and for the last three years, she's earned an entirely new vocabulary, from "FDD" to handling the SBA.

    She pipes us through her backstory, employee turnover, what her future plans are, and ☕️ how she got to owning her own dream coffee beans in this week's podcast.

    👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 226 - Podcast Guests Heather Brookshire and Kim Sims.

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    1 h y 28 m
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I love the relaxed, friendly banter between Corrie and Heather while they share their wealth of knowledge about marketing in general then bring it back to baking for us. I am so thankful they are willing to share and help fellow bakers. Thanks guys!

Love the Miracle Twins!

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love to listen while I complete orders, what a wealth of information given freely. Absolutely recommend for anyone with a small business, even more so for bakers 😍

Goldmine of knowledge

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Love this fun podcast from the Miracle team. Great marketing advice wrapped in up beat, fun and quirky vibe. Also check out their FB group Sugar Cookie Marketing.

Effective, charming and fun!

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These two ladies are amazing and breakdown marketing in a way that this small town baker feels like she can conquer the marketing world and be successful! I have never been excited about marketing nor did any of it make sense! They give such great tips and advice that really help you feel confident in your business! This is the first time I am really excited about this side of business! They also really care about their listeners and peeps in the Sugar Cookie Marketing Group! Thanks ladies!

Now I LOVE Marketing!

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