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Back on T-R-A-C-K

Back on T-R-A-C-K

De: MKG Marketing Inc
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Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.MKG Marketing Inc Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The 2026 Marketing Ops Playbook with Quincy Johnson

    The 2026 Marketing Ops Playbook with Quincy Johnson
    Jan 16 2026

    Is your marketing actually driving revenue, or just making noise?

    We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth.

    In this sprint session, we’re ditching the fluff. We are diving straight into what actually worked in 2025 and what you need to build to survive 2026. Quincy will break down the critical journey from that first Cold Email to the Nurture sequence, all the way to a loyal Newsletter following.

    We’ll cover:

    The 2025/2026 Shift: What to keep and what to kill.

    The Ops Engine: Why startups need Ops before they think they do.

    The Email Ecosystem: How to fix your leaky funnel.

    The "Fix-It" List: Top mistakes Ops leaders spot on Day 1.

    30 Minutes. Zero fluff. Let’s get your marketing back on track.

    This episode is powered by MKG. We handle the details so you can capture the market.

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    28 m
  • JD Miller on Aligning Sales & Marketing to Scale in High-Pressure GTM Plays

    JD Miller on Aligning Sales & Marketing to Scale in High-Pressure GTM Plays
    Dec 16 2025

    In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.

    JD will break down:
    How to build a unified “SMarketing” culture
    What PE-backed companies get right (and wrong) about GTM
    How to lead sales, marketing, and customer teams under one value-creation plan
    The operational shifts that improve speed, clarity, and pipeline

    If you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.
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    58 m
  • Scott Wasserman: Building High-Impact Growth Engines for SaaS Teams

    Scott Wasserman: Building High-Impact Growth Engines for SaaS Teams
    Dec 2 2025

    Modern marketing teams don’t need more headcount. They need better systems.


    In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.

    Scott breaks down:

    • How he increased LinkedIn reach by 400% with employee advocacy
    • Why targeted mini-webinars yielded a 48% show rate
    • How dark social and intent signals boosted demand gen KPIs by 35%
    • What smart AI integration looks like inside marketing workflows

    If your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.

    This episode is powered by MKG. We manage the details, so you may capture the market.

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    57 m
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