Back Pocket Insights: Creation and Newsletters [Ep. 345]

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Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations.

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Most entrepreneurs overcomplicate two things that don’t need to be complicated: email marketing and creating new offers. You either freeze because you don’t know what to send in a newsletter… or you stay busy building something new instead of selling what you already have. Both feel productive. Neither necessarily move the needle.

In this special episode pulled from the private Back Pocket Insights podcast, Michelle answers two powerful questions from the community: What should I send in a newsletter? And how do I stop getting stuck in creation mode? She breaks down how to think about email marketing strategically instead of formulaically, how to position your newsletter inside your sales pipeline, and why selling before creating is often the smarter move for service-based business owners.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you simplify your email marketing strategy and stop hiding in busywork that feels safe but doesn’t generate revenue.

You’ll learn:

1. How to decide what to include in your newsletter without overthinking it
2. Why positioning and intention matter more than format in email marketing
3. How to use storytelling, value, and sales together effectively
4. Why constant creation can become a comfort zone that stalls growth
5. When to pre-sell an offer instead of spending weeks building it

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

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