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BUILT TO LAST with Rob Sperry

BUILT TO LAST with Rob Sperry

De: Direct Selling News
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Welcome to BUILT TO LAST, a podcast series from Direct Selling News, the most trusted media source in the direct selling industry. Hosted by renowned author, speaker, and strategic advisor Rob Sperry, each episode features high-energy conversations with the executive teams behind the channel’s most innovative and respected brands. These journalistic deep dives take a holistic 360-degree look at the companies leading the future of direct selling. We examine the strategies, products, cultures and systems that set these companies apart. BUILT TO LAST delivers a front-row seat to the strategies driving growth and credibility in today’s direct selling landscape. Created for field leaders and corporate teams alike, this podcast is a masterclass in what real leadership looks like—and why some companies are truly built to last.©2025 Direct Selling News. All Rights Reserved. Economía Gestión y Liderazgo Liderazgo
Episodios
  • Built to Last in Direct Selling | Conclusion
    Jul 31 2025

    The Real Legacy Is What You Build When No One's Watching

    The final chapter is a reminder that what you build isn’t just a business—it’s a legacy. Rob leaves listeners with a challenge to lead differently, think longer, and build something worth believing in. The channel’s future will be shaped by the choices you make today.

    In this episode, you’ll learn:

    • Why legacy is built in the quiet moments, not the loud ones
    • How to become the kind of leader people trust—even when it’s hard
    • What matters most after the lights, the launches, and the limelight
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    13 m
  • Built to Last in Direct Selling | Chapter 15: Lock It In
    Jul 31 2025

    From Concept to Culture: How to Lock in Long-Term Change

    Great companies aren’t built by accident—they’re locked in by design. This episode covers how to operationalize the principles of the book inside your organization. From onboarding to events to systems, this is about turning belief into behavior and behavior into results.

    In this episode, you’ll learn:

    • How to align every department to your core values
    • Why internal clarity leads to external credibility
    • What it takes to institutionalize momentum
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    4 m
  • Built to Last in Direct Selling | Chapter 14: The Legacy Play
    Jul 31 2025

    The Legacy Play: Build to Endure, Not Just to Impress

    True legacy companies prioritize stability, culture and people over quick wins. They train for depth, reinforce systems, and build with the next generation in mind. Legacy is created when leaders build something bigger than themselves—something others want to fight for and sustain. In today’s “Trust Recession,” restoring belief and casting enduring vision is the only path to meaningful impact. Legacy isn’t a trend—it’s the foundation for lasting trust.

    In this episode, you'll learn:

    • The unspoken habits of companies that go the distance
    • Why culture and consistency beat speed
    • How to reframe challenges as signals, not stop signs
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    7 m
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