BUILD TV: A CASE STUDY

In Episode 108, SIMPLE ALIEN DEEP DIVES looks at Build TV as a case study in branded content. Doug and Stacey explore how host Anthony Carino's real construction expertise, paired with Simple Alien’s unique Brand Plus model, has redefined how brands authentically integrate into entertainment. They discuss the immersive experience built around the show, from 3D models to product links, and the potential of this branded content model to expand into other genres, creating a new era of television that merges storytelling and commerce.