BTB 1 The Case For Business Plans

In this episode, we'll talk about the value of business plans in the Lean Startup era, and why the notion that plans are no longer useful is a myth.  We'll look at the value of plans for both startups and early stage/high growth businesses as well as mature companies.  Finally, we'll look at the value ladder of capital acquisition and how you can tie your business plan development to your company's capitalization.  Be sure to check out our forthcoming book, "The Brass Tacks Guide to Writing a Winning Business Plan" available at www.BrassTacksBooks.com