BRMs: Empathy as a Service

Business Relationship Management might have the worst name in IT, but behind it is one of the most important roles in making technology actually work.

In this episode, Jeff Warren breaks down what BRMs really do. And it’s not what you think.

It’s not about governance, process, or sitting in meetings all day. It’s about understanding people: their goals, their pressures, and sometimes their frustration with IT. And turning that into something meaningful.

Because most IT failures aren’t technical. They’re human.

Jeff shares what it takes to build trust, navigate resistance, and connect technology to real business outcomes. Not by forcing solutions, but by meeting people where they are and bringing them along.

Because IT isn’t just systems.

It’s relationships.

You can reach Jeff at: https://barkleyconsultinggroup.com/