BRANDED WOR(L)DS Podcast Por Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe) arte de portada

BRANDED WOR(L)DS

BRANDED WOR(L)DS

De: Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
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Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.Steven Baumgaertner Ciencias Sociales Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 6
    Aug 17 2025

    Global Cooperation, Local Impact – The IPPAG Way

    In a world where global networks often prioritize scale over substance, IPPAG offers a different approach: a cooperative model built on long-term trust, transparency, and shared values.

    In this episode of Branded Wor(l)ds, we speak with Florence Mosnier and Andre Noordwijk from IPPAG, a global alliance of promotional product companies that redefines what it means to work across borders – and to do so with intention.

    Together, we explore how a cooperative structure can foster real innovation, empower local businesses, and drive authentic sustainability in the branded merchandise industry.

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    28 m
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 5
    Aug 3 2025

    Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

    Today’s episode is one of those “damn, we did that” stories.

    We’re joined by Jason Lucash who didn’t just enter the promo world — he and his team rewrote the rules.

    From startup to PPAI 100 in less than a year, RUPT is flipping the script on what this industry can be — bold, fast, sustainable, and unapologetically cool.

    Jason Lucash is here, and he's not just making noise — he and his team is shaping the future of branded merch.

    Let’s dive into the dialogue.

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    25 m
  • Branded Wor(l)ds – A Transatlantic Dialogue l Episode 4
    Jul 13 2025

    Threads Across Oceans – How Vantage and Lynka Stitch Together a Global Apparel Alliance

    In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, we sit down with two industry leaders: Rob Watson (Vantage Apparel, USA) and John Lynch (Lynka, Poland).

    Together, they share the story of a transatlantic partnership built not just on business, but on trust, shared values, and bold leadership. From navigating cultural differences to launching humanitarian initiatives like Corporate Aid for Ukraine, this conversation reveals what it takes to create global impact—one stitch at a time.

    Tune in to hear how purpose, people, and partnership shape the future of branded apparel.

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    39 m
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