THE WOW FACTOR: WHY YOUR BRAND NEEDS ONE TO BE BANKABLE

In this episode, I reveal how to transform your brand from ordinary to extraordinary:

• Discover the 7 essential elements that elevate a brand into the "wow" category

• Learn why beauty in branding captures attention and holds it (it's quantum science!)

• Understand how to craft messaging that penetrates hearts, not just minds

• Master the art of over-delivering value without burning yourself out

• See why impeccable integrity forms the foundation of lasting client relationships

• Learn quick-response strategies that significantly improve client satisfaction

• Discover how to simplify customer journeys to stand out in a crowded marketplace

• Understand why authentic gratitude creates deeper client connections

Whether you're struggling with visibility or ready to level up your client experience, this episode gives you the practical framework to make your brand visible and truly unforgettable—and ultimately, more profitable.

TAKEAWAYS • The "wow factor" is the crucial difference between being invisible and unforgettable in business

• Creating beauty in your brand has a quantum impact on client attraction • Your message must sound distinctly different from competitors to create the "wow effect"

• Strategic over-delivering creates loyal clients who become your best marketers

• Impeccable integrity is non-negotiable for creating "wow" experiences

• Responsive service differentiates you instantly in a world of slow follow-ups

• Simplifying the customer journey creates a premium experience that stands out

• Authentic appreciation creates deeper connections that translate to business growth

• Your personal image and brand presence work together to create "wow moments"

• Consistent "wow" experiences transform one-time clients into lifelong advocates

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Jenni Parker Brown is a Brand Activist and Organic Client Attraction Strategist on a mission to put coaches in the spotlight. She’s also nuts about homesteading and all things high-frequency lifestyle. The Iconic Edge is Jenni’s new framework for truly glowing up your brand to the level that speaks to your ideal clients. It’s about giving you the edge in your messaging and positioning you as an expert from the get-go.

In this earnest conversation with Brand Runway founder Jenni Parker Brown, multi-award-winning, 8 FIGURE CEO Kelly Roach shares her vast experience on the evolving business landscape in 2025, emphasizing the importance of solid foundational business skills, personal branding, and resilience.

She highlights the need for consistency and frequency in branding, the significance of style and image, and the human element in business. Kelly also shares insights on balancing family and business life, finding a deeper purpose, and playing the long game for long-term success.

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Highlights

• If you build your business based on trends, you will struggle.
• Focus on foundational skills for long-term success.
• A retained customer is as valuable as a new one.
• Flexibility is crucial for success in a changing environment.
• Building a personal brand is essential from the start.
• Consistency and frequency are key to branding.
• Upleveling your identity is necessary for achieving goals.
• Style and image play a significant role in branding.
• Resilience is vital for overcoming business challenges.
• Having a deeper 'why' drives business success.

Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with NO debt, NO investors and NO outside funding.

Kelly is a former NFL cheerleader and Fortune 500 executive turned entrepreneur, empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.

Today, Kelly is the CEO of six companies and is working to build a portfolio worth over $100 million. She has led record-breaking teams through economic downturns and is passionate about helping business owners step into their next level of self- and team leadership. In both her corporate career and throughout her entrepreneurial journey, she has led her companies through multiple reinventions, each time expanding the reach and exponentially increasing the company’s profitability.

Kelly is an 11x international best-selling author, Top 5 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.

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About Jenni PJenni Parker Brown is a Brand Activist and Organic Client Attraction Strategist on a mission to put coaches in the spotlight.

The Iconic Edge is Jenni’s new framework for truly glowing up your brand to the level that speaks to your ideal clients. It’s about giving you the edge in your messaging and positioning you as an expert from the get-go.

Jump onto the waitlist for the new Brand Runway magazine and all the ways you can get your spotlight on you!

Here’s your front row seat

:Connect with Jenni - jenni@jenni-p.com

Facebook - https://www.facebook.com/profile.php?id=61553630630506

• Unlocking the Power of PR for Entrepreneurs

• PR is essential for visibility and credibility in 2025.

• Many entrepreneurs resist PR due to misconceptions.

• Anyone can benefit from PR, regardless of their stage.

• Empowering entrepreneurs to pitch their own stories is key.

• Expertise often goes unrecognized by individuals themselves.

• Media consumption is shifting towards digital and podcasts.

• Quality content is more important than quantity.

• Strategic PR efforts can lead to significant business growth.

• Collaboration in PR can enhance value sharing.

• There are diverse media outlets interested in unique stories.

• "PR can work for anyone."

• "The online space is so noisy."

• "We all have stories to share."

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PR is one of the most vital tools you can leverage in 2025.

Jenni P and PR expert Dina Behrman discuss the evolving landscape of public relations (PR) and its critical importance for entrepreneurs in 2025. They emphasize the need for visibility, personal branding, and storytelling to build trust and credibility in a noisy online space.

We highlight the resistance many entrepreneurs face towards PR, the empowerment of business owners to pitch their stories, and the significance of having a strategic approach to media outreach.

We touch on the shift in media consumption, the importance of quality content, and the collaborative nature of PR.

Discover Dina Berhman here https://dinabehrman.com/ and in the upcoming first issue of Brand Runway Magazine!

Reserve your Front Row Seat!

Jenni Parker Brown is a Brand Activist and Organic Client Attraction Strategist on a mission to put coaches in the spotlight. She’s also nuts about homesteading and all things high-frequency lifestyle.

The Iconic Edge is Jenni’s new framework for truly glowing up your brand to the level that speaks to your ideal clients. It’s about giving you the edge in your messaging and positioning you as an expert from the get-go.

Ready to glow up your Fabulous Factor?

The Ultimate Brand Elevation: 5 Days to Becoming the ONE They All Want to Be The Fabulous Factor is your revolution against ordinary.

Because you're too extra-ordinary to be playing small online.

This is not another cookie-cutter bland branding tutorial, but your permission slip to claim the spotlight unapologetically. In 5 exhilarating days, we'll shatter the "play it safe" paradigm and unleash your true brand brilliance. No more dimming your brilliance. It’s time to unleash your authentic radiance and turning your hidden gem status into a presence that commands attention and attracts abundance.

Because in a world drowning in cookie-cutter coaches, your unique brilliance is your superpower. Ready to step into your spotlight? This complimentary brand elevation experience gives you immediate access to daily insights, oracle worksheets, and a proven path to standing out online.

Like the first glimpse of a new season's collection, this is your moment to claim something extraordinary. Sign up now, and let's turn your brand presence from a hidden gem to a head-turner!

https://brandrunway.myflodesk.com/fabfactor1

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