BQ31-EFE2: "How do you build a podcast that lasts?" - with Juliette Nicholls

Kevin Hohe and producer Juliette Nicholls pull back the curtain on what it really takes to create a successful podcast. From the nuts and bolts of editing to the strategy behind monetization, they share honest insights into both the challenges and the opportunities of the medium.

Juliette highlights the different levels of production, from quick-turnaround shows to high-end series that require days of work, and why clarity on purpose is essential from the start. Together, they explore how aspiring podcasters can avoid common pitfalls, why facilitation skills matter as much as technical ones, and why finding the right sponsors is more powerful than chasing millions of listeners.

Kevin and Juliette also talk candidly about building communities around podcasts, the potential for new training frameworks, and the importance of supporting creators with the right mix of guidance and accountability.

In this episode:

• What it really costs to produce a quality podcast

• The three pillars of podcasting: facilitation, production, and monetization

• Why Facebook groups can be both helpful and overwhelming for beginners

• The difference between chasing ad revenue and building meaningful sponsorships

• How to think about audiences, niches, and long-term sustainability

• The case for building a podcasting community that supports creators from idea to impact

Stay connected:

• Kevin Hohe | LinkedIn

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Produced by Pineapple Audio Production.

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