BMH48: Be digital vs do digital

Produced by Pikkal & Co - Award-Winning Podcast Agency . How companies are reacting now to "Work from Home" exposes the difference in "Be Digital" vs "Do Digital". "Work from Home" is just "Do Digital". "Work from Anywhere" is "Be Digital". It's the same with Branding. In the Digital Era, Branding will become no more than the echo of a bygone era, a shockwave from the past. Be Digital means giving your people a voice, means thinking like Edison or Franklin and being able to separate the problem from the solution.