In today’s episode, Lance breaks down one of the harshest… and most freeing truths for school owners:

You don’t rise to the level of your goals…
You fall to the level of your priorities.

This is the Priority Paradox — the illusion that something is “important”… even though your actions prove it isn’t.

Lance shares a behind-the-scenes story of a school owner who desperately wants to hit $7K/month, change his life, and grow his academy… yet couldn’t carve out 30 minutes a day to work on his business instead of just in it.

And the reality is simple:

If you can’t find 30 minutes a day to work on your dream…
Your dream isn’t the problem.
Your priorities are.

This episode hits on:

⚔️ Why school owners stay stuck (even when they’re talented)
⚔️ How chaos, emotion, and “busy-ness” hijack growth
⚔️ Why accountability changes everything
⚔️ The mindset shift that separates broke hobbyists from thriving academy CEOs
⚔️ How to build momentum in 30 minutes a day
⚔️ What the Priority Paradox is and how to break out of it
⚔️ A simple framework you can implement today to finally move forward

If you’ve ever felt stuck, stalled out, or frustrated that you’re not where you want to be… this one will punch you in the chest (in the best way possible).

Because once you fix your priorities…
You fix your life, your business, and your trajectory.

Most martial arts school owners aren’t stuck because they lack passion, skill, or effort.
They’re stuck because the business model on the front end is upside down.

In this episode, we break down the LPL System (Leads Pay for Leads)… and why it’s the key to finally scaling without stress.

Dan Kennedy says:
“The business that can spend the most to acquire a customer… wins.”

But here’s the problem…

Most school owners can’t afford to spend to acquire new students.
The ads turn on for a week… then off for a month.
Cash feels tight.
Growth feels inconsistent.
The business is constantly one bad month away from pressure.

Not because the school is weak…
But because the front-end offer isn’t generating cash flow.

The LPL System fixes this by making your new students pay for the next new students.
Which means:

• You can keep ads running every day

• You can outspend competing schools

• You can grow without working harder

• And your school finally becomes stable, predictable, and profitable

In this episode, you’ll learn:
• Why free trials keep schools broke
• The simple paid offer that funds your marketing
• How to increase show-up rates and commitment instantly
• The exact process to turn paid trials into long-term members
• How to remove the “I can’t afford to advertise” excuse permanently

If you’ve ever felt like:

• Growth is slower than it should be

• You’re hustling too hard for every student

• Or your business feels tight month-to-month…
  This episode will hit home.

Because your school isn’t the problem.
The model is.

And we’re going to fix that today.

Resources Mentioned:

💬 Join the free private group for martial arts school owners
https://www.facebook.com/groups/MMAStudioSecrets

📈 Want help installing the LPL System inside your school?
Book a free Pathfinder Discovery Call:
https://academykings.com/book-a-call-1a

Apple — the biggest, richest company in the world — just admitted they were stuck.

Siri was falling behind. Their AI wasn’t good enough. And instead of spending years trying to figure it out internally, Apple did something almost no martial arts school owner ever does…

They borrowed the brain.
They partnered with the people who already solved the problem.

This is the shift that separates schools that scale… from schools that stay exhausted, overwhelmed, and constantly “grinding.”

In this episode, we’re breaking down:

• The #1 mistake school owners make when trying to grow
• Why working harder is not what gets you to the next level
• How to identify the bottlenecks that keep you stuck
• And the mindset shift that compresses growth from years into weeks

If you’ve been feeling like you’re doing everything right but still not gaining traction, this is your wake-up call. You don’t have to build every system yourself. You don’t have to be the ads person, the sales person, the follow-up machine, and the coach.

There’s no honor in struggling alone.
Your students don’t benefit from your burnout.
Your family doesn’t benefit from you being overwhelmed.
Your school doesn’t grow because you take pride in doing it the hard way.

Your job isn’t to do everything...
Your job is to plug into what already works.

💬 Are you part of my FREE private group for martial arts school owners?
If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now.
👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets

📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits?
Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a

CTA🔥 If this podcast helped you, don’t forget to FOLLOW, RATE, and SHARE so more school owners can grow with us.

marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching