BIC Framework: The Easiest Way to Listen Smarter

If you’ve ever felt overwhelmed by social listening or unsure where to even begin, you’re going to love this episode. I’m walking you through our BIC Framework—the easiest, most strategic way to listen smarter in 2026 and beyond.

Here’s the deal: Most brands think they’re doing social listening, but they’re really just monitoring mentions. That’s a missed opportunity

In this episode, I break down:

• The difference between social monitoring vs. real listening
• Why you need to combine quantitative + qualitative data (and how to do it)
• How to implement the BIC Framework
• Tools to help (yes, I name names)
• How to steal your competitors’ thunder and turn complaints into conversions

Plus, I’m sharing a sneak peek of my upcoming webinar with Agorapulse where we’ll show you how to uncover buying signals in competitor feedback. (It’s free—grab your spot below!)

Mentioned in This Episode

• [Free Webinar] Steal Their Thunder
• Agorapulse
• Sprout Social
• Sprinklr