BEE 537 Reinventing Luxury Lambrusco: Myisha Moore on Building Saint Enzo Into a Modern Celebration Icon

In this episode, we sit down with Myisha Moore, founder of Saint Enzo — a luxury modern Lambrusco designed to rival Champagne in quality and sophistication.

Launched in August 2025, Saint Enzo's first release sold out within minutes online. Retailing at $80, the wine is produced entirely in Italy using 100% organic Lambrusco Grasparossa, with zero additives or cellar manipulation — challenging outdated perceptions of Lambrusco and restoring it to its historic prestige.

Myisha, a brand management leader with experience across Nike, BlackRock, Ferrari, and Christian Louboutin, identified a white space in the wine and celebration market. Partnering with Armon Moore — a Creative Director with experience spanning Bentley, Bevel, and global luxury wine markets — the duo spent six years developing a product intentionally designed for modern connection and elevated celebration.

In this conversation, we discuss:

• Repositioning misunderstood categories as aspirational
• From personal observation to market opportunity
• Six years of vineyard visits and producer partnerships
• The intersection of design, strategy, and luxury
• Building a brand ecosystem rooted in joy and cultural relevance

Saint Enzo is more than wine — it's a reframe of celebration itself.

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#LuxuryWine #FounderStory #BrandStrategy #WineIndustry #Entrepreneurship

saintenzo.com